What does the future hold for IPTV? (Lessons learn
Post# of 17650
Posted On: 08/02/2014 5:43:56 PM
What does the future hold for IPTV? (Lessons learned from Aereo)
The message is clear. Service providers must convert to IPTV and bring viewers back to live TV. Then, they can once again use ratings to improve their position with advertisers. A stronger position with advertisers will increase revenue and, in turn, enable service providers to provide improved content.
What may be interesting is that cable companies actually have an opportunity to embrace IPTV by partnering with TV gateway providers and offering branded gateways to their subscribers for use in the home. This step will allow them to more accurately measure user numbers, feature appropriate advertising, and develop routes to increased revenue. And, most attractively for service providers, it enables them to tap into the advantages of IPTV immediately, with no infrastructure upgrade.
It’s a classic case of “If you can’t beat ‘em, join ‘em.”
Cable TV will not disappear as long as it coordinates with multiscreen and TV Everywhere solutions, and provided subscriptions adapt and allow consumers to choose the devices on which they want to watch.
Even as cand Netflix create original programming, cable TV still provides the most comprehensive strong content, and Aereo’s success proved that people still want to consume that content as it airs. The only issue that remains is the manner in which that content is packaged and offered for consumption.
Broadcasters weathered a storm by defeating Aereo in court, but consumers ultimately make their own buying decisions, so broadcasters would be wise by doing whatever is in their power to remain on the average consumer’s shopping list.
http://www.iptv-news.com/2014/07/what-does-th...rom-aereo/
The message is clear. Service providers must convert to IPTV and bring viewers back to live TV. Then, they can once again use ratings to improve their position with advertisers. A stronger position with advertisers will increase revenue and, in turn, enable service providers to provide improved content.
What may be interesting is that cable companies actually have an opportunity to embrace IPTV by partnering with TV gateway providers and offering branded gateways to their subscribers for use in the home. This step will allow them to more accurately measure user numbers, feature appropriate advertising, and develop routes to increased revenue. And, most attractively for service providers, it enables them to tap into the advantages of IPTV immediately, with no infrastructure upgrade.
It’s a classic case of “If you can’t beat ‘em, join ‘em.”
Cable TV will not disappear as long as it coordinates with multiscreen and TV Everywhere solutions, and provided subscriptions adapt and allow consumers to choose the devices on which they want to watch.
Even as cand Netflix create original programming, cable TV still provides the most comprehensive strong content, and Aereo’s success proved that people still want to consume that content as it airs. The only issue that remains is the manner in which that content is packaged and offered for consumption.
Broadcasters weathered a storm by defeating Aereo in court, but consumers ultimately make their own buying decisions, so broadcasters would be wise by doing whatever is in their power to remain on the average consumer’s shopping list.
http://www.iptv-news.com/2014/07/what-does-th...rom-aereo/
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