You raise a very interesting point. I have long thought that a number of the bashers of this company do so because they are secret buyers of the stock at times. I'm sure quite a number of them are short. Some of them hate JB for their own reasons. There are some who want the company to fail for other reasons and then -- well, there are a few who are just escaped mental patients.
Knowing the percentages for each would be interesting. Too bad there is no way to ever learn that information.