Thanks NYC I appreciate your confidence. I

Thanks NYC

I appreciate your confidence.

I expect there are shareholders that will wear down and start selling off shares as time goes by. Judging from what I read and see happening in this sector it is apparant that some shareholders do not have confidence that license will be granted and PPS will continue dropping with no recovery in sight. IMO, one day the shareholders that just can't stay the course will one day be saying....if only I had kept the shares I once owned.

There will be winners and losers in this sector.
There will be many twists and turns yet to come and at times the entire sector will look very unappealing for shareholders.
This should be expected. It's a new market segment which will struggle through negative perceptions, unscrupulous business practices, market maker manipulations, PR pumping and dumping, bashers, government timetables, legal setbacks and the list goes on. This is inevitable.

This market is here to stay and will prosper despite the many negative influences.

Why?
1.MARKET DEMAND
2.TAX REVENUES

It's really just that simple.

There are several companies in this sector to keep an eye on for the serious investor and FITX stands to lose shareholder support as competitors come online. Its' up to the CEO and BOD to determine the best manner to instill shareholder confidence and loyalty.

For any company, due diligence should include:
Corporate and Share structure, Corporate Filings,
BOD (ability to enter larger capital markets)
Initial and ongoing Capitalization (Debt/Equity and structuring)
JV Partners (areas of expertise and impact on shareholders)
M&A (Short and long term objectives)
Any other agreements affecting shareholders
Disclosure (this is a big one IMO because it's your shareholder money that is at risk)
Ability of Vertical Entry into larger markets
Legal aspects pertaining to the market
Political influences pertaining to the market.

I am long in FITX. IMO FITX share structure, previous PHOT JV, failure to perform on GNC are all "Red Flag" issues. Despite this I do believe the license will be issued and the value of that license (once issued) will initially be significant to PPS. The performance then will become an issue although I expect the FITX CEO will quickly want to move into an up listing based on early momentum. After that occurs, shareholders will want to carefully watch this and competitive companies over the next several years as the market continues emerging.

As I have said, I am long FITX. I don't always agree with what I see taking place (share structure, PHOT JV, GNC,etc) I believe that these were decisions made early on that were really designed more towards boosting PPS while creating an early exit plan for insiders or alternately, a plan designed to capitalize future expansion with insiders then in effect utilizing a revenue sharing scheme to pull profits off the top after the company became licensed.

I do feel the BOD collectively understands the distinction between real growth potential and short term profit taking and are working to orient the company for sustained growth.

IMO, the company, despite its early start, will one day be the giant of the industry. Clearly, it has the potential. That is why I am long FITX