What is happening in the here and now is what keeps me on the sidelines. The company has executed private placements of $.05 shares to unnamed individuals in the SEC filings along with $.074 shares to Seaside. The shares were restricted, which carry a six month period where they can't be registered and resold. The window is just beginning for those shares to become unrestricted. They replaced convertible notes with half priced shares, which is counterproductive to current shareholders. The volume adds up to about 4.5M with roughly 15M more that needs to be cycled through as the six month window expires.
The company and/or holders executed the promotion to create liquidity to sell into. The company is likely involved in some capacity in my opinion as I don't believe they have ever issued a mid-month update on sales. It created a headline to further the promotion.
The company's execution, PRs, and financials have certainly improved, but I made a decision to stay on the sidelines once I saw the $.05 shares in the SEC filings. The company's position should certainly improve in Q2 and the rest of the year as compounding continues to put out record breaking months.