BOCA RATON, Fla., July 22, 2014 (GLOBE NEWSWIRE) -- Celsius Holdings, Inc., (Other OTC: CELH ) the creator and marketer of Celsius ® , the world's first Negative Calorie beverage backed by clinical science, is excited to announce its endorsement agreement with Two Time Formula One World Champion and Two Times Winner of the Indy 500 Race, Racecar Driver Emerson Fittipaldi. Through the agreement, Fittipaldi will serve as a brand ambassador in his home country of Brazil in support of Celsius' continued global distribution expansion.
"With Brazil hosting this summer's World Cup and the 2016 Summer Olympics, an agreement with a world renowned Brazilian athlete like Emerson, will prove to be outstanding support to our recent distribution expansion within the country," stated Gerry David, CEO, Celsius Holdings. "Being a trailblazer in the sport as well as his continued involvement and dedication to the sport has increased his personal fan base and solidified the sport's fan base overall, giving Celsius the opportunity to vastly expand consumer awareness across South America and throughout the world."
Emerson joins the Celsius roster of health-conscious and active ambassadors ranging from professional athletes to weekend warriors. Throughout his career as a Formula One driver, his resume consists of 14 wins and two World Championships, holding the record for the youngest ever Formula One Champion for three decades. He also went on to winning 22 Indy Car races, one Indy Car World Championship and two Indy 500 Championships. He is also currently the only Brazilian member of the Laureus World Sports Academy, a "Who's Who" association whose roster consists of 46 of the best, living sporting figures from around the world and whose mission is to engage young individuals to get involved with sports.
"The Laureus World Sports Academy mission combined with the mission I share with the Celsius brand of living a healthy lifestyle is something I believe can encourage future athletes to live a healthy lifestyle as well," said Emerson. "Understanding the benefits of the functional beverage, I am hoping through this agreement, Celsius will become the go-to fitness drink for up and coming athletes who want to get the most out of their sport so they can perform at their best when it is time to compete."
Celsius is the world's first and only negative calorie drink. Backed by multiple clinical studies, drinking Celsius before exercise has been proven to help burn up to 100 calories and more per serving, boost metabolism, reduce body fat, increase endurance and provides lasting clean energy. It comes in five delicious flavors, carbonated and non-carbonated, and also in powder stick packets that can be mixed with water. Celsius contains no sugar, no high fructose corn syrup, no aspartame, no artificial preservatives, flavors, or colors, and is low in sodium.
About Celsius Holdings, Inc.
Celsius Holdings Inc. (OTC:CELH) is a science-based functional beverage company, founded in April 2004 to launch the world's first negative calorie beverage. The evolution of the beverage market has evolved from high calorie to low calorie to zero calorie. Celsius® negative calorie beverage is unique worldwide and deeply rooted in science. The first clinical study was conducted in 2005. Six additional studies, including five from the University of Oklahoma, were conducted over the next five years. The studies validated the unique benefits Celsius provides to the consumer. For more information, please visit www.celsius.com .
Forward-Looking Statements
This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.
Media Contact: 5W Public Relations (646) 763 8878 Jacolyn Gleason
