ICPA – Going Great Places – ICPA DD
ICPA Company Overview
IC Places owns and operates 350 U.S. city websites. Each IC Places city website offers a virtual keyhole view of life in each community.
ICPA Description
IC Places is a New Media company that produces weekly entertainment content for several different mediums. In 2012 it hit a milestone of signing partnership agreements to place its content before more then 300 million people a month, giving the company one of the largest distributions foot prints on the planet.
Full launch into the partner networks reached critical mass in March of 2012. Once ClearVision is fully launched the monthly viewer numbers of IC Places content will reach over 450,000,000. These number will continue to expand as longer form IC Places TV shows begin syndication into Canada and over seas.
The company as of this writing May 6th 2012 is in its infancy only a few months into its true launch.
Where IC Places shows can be seen…
1) Online: www.icplaces.com 10 Million Monthly viewers www.Mevio.com 40 Million Monthly viewers
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2) Private Networks: Though a distribution agreement with PRN a Technocolor company. On these networks 4 minute to 90 second versions of show segments are aired.
Checkout TV Network – 61 Million Monthly viewers
Supermarket Checkout (select Acme, Albertson’s, Fresh Market,
Jewel, Pathmark, Shaw’s and ShopRite) – 900 locations
Walmart Checkout – 545 locations
Statistics shown above based on: Retailer Transaction Data, 2007 & 2009; Checkout TV Viewership Study, Knowledge Networks, 2008; Checkout TV Ad Recall Study, GfK Custom Research, 2008; Food Marketing Institute; Store counts, shoppers and viewers subject to change. All logos and brand names are registered trademarks and/or registered service marks of their respective holders.
HDTV Network (aka TV Wall) 85 Million Monthly commercial viewers
Sam’s Club – 590 locations
Costco – 400 locations
BJ’s – 190 locations
Statistics shown above based on: Sam’s Club, Costco, Target Viewership Studies, The Nielsen Company, 2011; Fred Meyer Viewership Study, GfK
Custom Research, North America, 2011; Meijer/BJ”s- Audience metrics are PRN estimates developed from retailer provided data; Store counts, shoppers and viewers subject to change. All logos and brand names are registered trademarks and/or registered service marks of their respective holders.
Dining Network – Airing in select Arby’s, Carl’s Jr, Denny’s, Hardee’s, McDonalds, Taco Bell and Wendy’s- 13 Million viewers a month.
2500 locations Statistics shown above based on: The Restaurant Entertainment Network, The Audience Study, The Nielsen Company, 2009; Traffic-Retailer Transactions, 2009
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4) ClearVision Airport Network – Through distribution agreement with Clear Channel’ 1.8 billion people a month.
ClearVision is an entirely new television experience specifically programmed for domestic and international airports.
Now for the first time, a vast array of engaging content comes together to entertain, inform and educate a world on the move. In this “Away From Home Television” arena the network will deliver to a very affluent demographic of viewers, short form programming designed to satisfy their busy lifestyles.
Clear Channel Airports currently deliver dynamic branding into more than 260 airports worldwide, impacting more than 800 million travelers per year! The overall heft of the Clear Channel Airport platform drives over 2 billion impressions per year with 60% targeting the business traveler. Clearvision will roll out into these air ports starting with DFW the week of April 20th.
Based on ClearVision’s current position in these airports, we know the primary audience is highly affluent and well educated.
Average Household Incomes: $101,400
Household Incomes $75k+: 174 index
Household Incomes $100k+: 207 index
Household Incomes $150k+: 265 index
Household Incomes $200k+: 288 index
IC Places lives in a unique world because no other company has created this type of distribution foot print. This makes a direct comparison is very difficult. Here are some general facts about other media companies and networks.
In December, 2011 Nielsen, which tracks usage on the internet, counted 153 million unique users on the Facebook website for the month in the United States, although Facebook says in its filing that it has 161 million monthly active users.
In April 2011, Netflix announced 23.6 million subscribers in the United States and over 26 million worldwide
Oprah said goodbye to The Oprah Winfrey Show The final episode drew approximately 17-18 million people.
American Idol’s final performance drew in 20 million total viewers.
NBA.com has 600 million page views a month.
80-100 million people watch the Super Bowl each year.
How does the IC Places distribution network compare to other companies? In time, as IC Places continues to grow and define what a New Media company truly is, we will find the answer to this question.
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5)Shark Tank Champion Partners With IC Places to Take Visitors Beyond the Velvet Ropes
LOS ANGELES, April 20, 2012 /PRNewswire/ — IC Places, Inc. (OTCQB: ICPA) is pleased to announce it has formed a strategic partnership with EzVip.com to offer www.icplaces.com visitors direct access to the hottest night clubs and best events around world
http://markets.on.nytimes.com/research/stocks...ol=4558059
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6) Leading Sports Marketing Agency Partners With IC Places to Give Customers Direct Access to Book Athletes and Celebrities
LOS ANGELES, May 4, 2012 /PRNewswire/ — IC Places Inc. (OTCQB: ICPA), IC Places, Inc. is pleased to announce it has formed a strategic partnership with AthletePromotions.com to offer www.icplaces.com visitors direct access to book top sports figures, retired athletes, TV celebrities, business speakers, comedians, chefs, musicians and more.
http://online.wsj.com/article/PR-CO-20120504-906198.html
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7) “Ortsbo” Patented Technology Deal With Simmons and Abramson Marketing
- “Ortsbo” will break the language barrier online.
- “Ortsbo” takes words either typed or spoken, and immediately translates them with perfect syntax into 53 different languages.
- “Ortsbo” will be integrated in the IC Places software, making IC Places truly a worldwide website.
- Example: When Steve Samblis is on the red carpet interviewing a celebrity, the celebrity can speak in English to Steve, but anyone from around the world can tune in and have the English words immediately translated into any of the 53 different languages.
- Steve is meeting with Gene Simmons and Rich Abramson this Friday (Feb 3rd) to discuss the final steps to integrate “Ortsbo” into IC Places’ website
- Steve quoted this as “a game changer” ”
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Ortsbo allows users to communicate with family friends and colleagues around the world, providing users with the ability to break down language and cultural barriers through its easy to use, language centric interface. User demographics have continued to favor the BRIC countries with China remaining the number one usage country for Ortsbo.
International rock legend, accomplished global entrepreneur and one of the world’s most recognized personalities, Gene Simmons has endorsed Ortsbo.com, having signed on as a business partner and to serve as Ortsbo’s official spokesperson.
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8) IC Places iPhone App Gives a New Face to Traditional Online Restaurant Reviews
PR Newswire
LOS ANGELES, Dec. 21, 2011
LOS ANGELES, Dec. 21, 2011 /PRNewswire/ — IC Places Inc. (OTCQB: ICPA) (Pink Sheets: ICPA), owners of www.icPlaces.com, announced today, after nearly 11 months of development, The Instant Restaurant Review App can finally be downloaded from the iTunes store.
Link: http://itunes.apple.com/us/app/the-instant-re...57259?mt=8
Management
Steven Samblis – President / Editor in Chief
Mr. Samblis founded IC Places in 2005. He has served as the Company Chairman, President and Chief Executive Officer since its incorporation in 2005. In 2008 he became the Company President. Mr. Samblis has been responsible for the Companys website design and marketing strategies.
After starting and running several successful businesses Steve entered the investment industry and found great success. Steve consulted with the Michigan Senate in regards to securities legislation.
While taking a break from the brokerage industry he founded a company that produced and marketed audio programs. Steve co-hosted “The Worlds Most Powerful Marketing Tool” with author Mark Victor Hansen of “Chicken Soup For The Soul” fame.
Returning to the brokerage industry, Steve became widely regarded as an expert on IPO’s, and his IPO analyses were quoted in over 200 magazines, ranging from “Time” to “The Wall Street Journal”. Dow Jones News said that Steve’s quotes ushered in the hottest new issue in the history of the stock market, Netscape. later Steve hosted the Investor’s Institute, a TV show which aired nationally. During the show Steve toured the U.S. and delivered seminars on IPOs to thousands of people.
Steve took his passion for self help programs and created www.SelfhelpCenters.com …the ultimate destination for people looking to build success in their lives.
In 2003 Steve followed his passion for Travel and founded www.icPlaces.com . IC Places owns and operates a network of 900 city-based websites that are used by both travelers and local individuals. The sites only offer 77,000 hotels, 20,700 restaurant, 6,000 golf courses, event tickets, car rentals, airfare, attraction tickets and much more. The icPlaces.com websites also offer local, regional and national editorial content in each category.
Shawn Conti – Treasurer
Shawn Conti earned a BS in Economics from the Richard T. Farmer School of Business at Miami University in Oxford, OH. Shawn currently resides in Tampa, FL and is active in commercial real estate development and leasing. Shawn specializes in retail real estate and has worked with the nation’s largest retail developers and Real Estate Investment Trusts. Shawn is a Memeber of the International Council of Shopping Centers (ICSC), ICSC Next Generation, a Licensed Florida Real Estate Broker and is a candidate for the prestigious CCIM designation. In 2008 Real Estate Florida magazine named Shawn to it’s 30 under 30 list, which honors the most successful commercial real estate professionals under the age of 30. Shawn is active in the community and sits on the board of several philanthropic organizations. In his free time Shawn enjoys running marathons and traveling.
Eric Stegner – Chief Technical Officer
With over 18 years in the technology industry, Eric started as a Network Administrator for the NEPA Philharmonic. In the years to follow, he worked with hardware for the U.S. Federal Government, as a software and database programmer for The State of Massachusetts, Network Administrator for a major global electronics company, and Information Technology Director in a security corporation. With nine programming languages, and certifications in System Engineering, Network Administration, Database Administration, Security, and a doctorate in Physics, Eric brings the science of ‘How things work’ to ICPlaces.
PETER MESSINEO – Chief Financial Officer
Mr. Messineo is a CPA in Florida and New York and has over 25 years of accounting experience in public accounting practice, consulting and private industry as Controller and CFO.
Public accounting experience has been with national and regional CPA firms servicing a broad based clientele including software, manufacturing firms, distribution companies, and various service industry companies. Consulting experience has been with an international consulting firm servicing multi-billion dollar clients, in the capacity of financial support and reporting and with personal clients in the capacity as an intermediary compiling annual and quarterly filings required of the Securities and Exchange Commission; private placement memorandums; mergers and acquisitions; business budgeting and modeling; as well as other business development attributes. Peter received his degree in accounting from Pace University in New York and his Masters in Business Administration in Finance from Long Island University.
Brad Daymond – International Music Director
Brad is one of the most successful producers in music today… best know as Riprock. Brad has joined IC Places to head up the Company’s entertainment division. Current projects include a multi channel radio station on the IC Places web sites. The online radio station will feature regional and local music and will be aimed at the audience of each city site. One of the long-term goals of the division is to create a distribution network for independent labels by tapping into extensive marketplace created by IC Places.
Brad has over 50 million albums sold. He is a producer and writer on the record breaking Nsync cd ‘No Strings Attached’, which sold over 1 million copies the first day, and 2.4 million the first week. Brad’s discography is a who’s who of music success. With credits including Brandy, Michael Jackson, Britney Spears, Duran Duran, Ricky Martin, Aaron Carter, Paris Hilton, and TLC and many others.
Brian Aungst – Director of Goverment Relations
Brian Aungst served as the Mayor of one of Florida’s largest cities, Clearwater for 2 terms from 1999-2005. Term limits kept him from seeking a third term. He was credited with turning a stagnant city around serving as the catalyst to attract unprecedented economic development to a once dormant community. During his six year tenure he attracted nearly $750 million of economic development to Clearwater including a sweeping redevelopment of the city’s number one economic engine, Clearwater Beach.
In his roll at IC Places, Aungst will advise the company on how best to interact with local authorities. He will guide government communications and help open doors of communications with mayoral offices throughout the United States
Brian B Hayes – Director of Special Projects
Brian B. Hayes is an internationally renowned photographer with work is published each month in magazines worldwide. Brian has a wide range of shooting styles from Maxim, and Fitness covers to Vogue and editorial fashion. He has traveled the world shooting and is very well known for his sexy calendars. His SNI Swimwear Calendar sells worldwide and is fast becoming the #1 selling glamour calendar in the United States. The SNI Calendar was voted the #1 glamour calendar by the National Calendar Association. http://www.SNIswimwear.com. His work also extends into television. He has completed swimwear shows for networks like Discovery, A&E, and FOX Sports. Brian is now producing his own Calendar show series which should air in 2010.
As Director of Special Project, Brian works with the company cordinating special events and talent for the IC Places websites and shows.
Andy Lackow – Branding Guru
Andy has joined IC Places to help re-stylize the Company’s websites. Lackow’s redesign initiative will focus on the site’s headers, Icons and visual layout, turning the website’s word based navigation structures into fantastic iconic cityscapes which will visually guide visitors through each City’s offering. The current site header is one of Andy’s first creations for the company.
Andy’s has worked with some of the largest companies in North America including… . Coca-Cola, Disney, MTV, Nickelodeon, Sony Music, NBA, NFL, IBM, Intel, Motorola, Polaroid, Casio, Milton Bradley, Hasbro, Pepsi, Anheuser-Busch, Smirnoff, Levi Strauss, Chase Bank, Men’s Health, CFO Magazine, ESPN Magazine, Rolling Stone, Newsweek, New York Magazine, Boston Magazine, InformationWeek, InfoWorld, Forbes, and Money.
