$GTRL ~ Full Company Profile: Part 3
Products and Services:
Marketing:
Our approach to marketing a movie is far more than developing a commercial, designing an ad, or arranging for appearances. Instead, movie marketing requires carefully developing a marketing plan that covers many different areas in marketing and exploits every possible avenue. One pitfall that some movie marketers fall into, is believing that they can achieve success by only appealing to one part of the market or one potential audience. A successful movie marketer will realize that there are always untapped markets to explore, and by focusing only on one potential audience, many others may be missed that could have added to the success of a film.
We Work with highly skilled producers and directors who have a new approach to risk assessment and management, fulfilled by designing a production pipeline that maintains quality while taking advantage of new technologies, production efficiencies and value-added enhancements such as new marketing strategies.
We utilize our relationships, experience and in depth knowledge of the industry to produce a product with a certain high standard “esthetic” and content. We want to provide only a quality product produced by veterans, directed by experienced and successful directors, featuring well known and very talented actors.
At Get Real USA Film Division , we put a sound and solid strategy in place before we start any project. Our team of experienced professionals contributes from start-to-finish with all their abilities to shape the framework for project's execution and success.
Operations Consulting:
Provide assistance in creating products (films and TV series) with a look and feel that sets them apart from other competing products.
Marketing Analytics:
Get Real USA entertainment division understands some fundamentally important marketing principles. One important concept is; without advertising, our projects would not achieve nearly the success that a movie that is released. Although some movies are able to depend upon word-of-mouth recommendation to get viewers, we understand that is not the norm. Movie advertising is an integral key to success. We understand that people who work in the movie advertising business must understand a variety of marketing practices in order to be successful in promoting a wide variety of films. In addition, our team knows how best to take advantage of captive audience situations to continue to advertise future movies.
Mediums:
Other movie advertising ideas like radio spots, interviews and billboards also need to be carefully considered and explored. Similarly to marketing music for a musician, marketing a film requires creativity and diligence.
Movie Marketing Rewards:
There is great reward available when movie marketing techniques are successful. These can include money, recognition and future opportunities. First, many marketers are paid one salary upfront when they undertake a film promotion project, but also have the opportunity to earn more money on the backend, dependent upon the success of the film. Second, name recognition can be key to movie marketing, and so when you have achieved success, you will be recognized for it. And finally, the professionals at Get Real USA recognize that; your future movie marketing contracts depend on your past success – we are more likely to be tapped for large film promotion projects when we have made a name for ourselves in the past.
