DALLAS, July 17, 2014 (GLOBE NEWSWIRE) -- Spaghetti Warehouse Restaurants Inc. today unveiled a campaign aimed at serving one million orders of its 'Incredible' 15-Layer Lasagne to their guests in 2014.
Known for its fresh, handcrafted American Italian food, the "one million lasagne challenge" coincides with the introduction of its $9.99 Warehouse Fresh Select Entrees and the launch of Spaghetti Warehouse's all-new and completely redesigned website and mobile site -- www.meatballs.com .
Now available at all Spaghetti Warehouse locations, the Warehouse Fresh Select Entrees is a special, limited-time $9.99 offer featuring five delicious entrees as part of a complete meal that includes your choice of a fresh, garden salad or savory soup and its famous sourdough bread.
"We're inviting everyone to come to Spaghetti Warehouse and experience what it's like to enjoy a great tasting lasagne that's unmatched for freshness...and is the result of what happens when you dedicate three days to making it from scratch," explained Pete Van Gurp, vice president - operations, Spaghetti Warehouse Restaurants Inc.
Spaghetti Warehouse Reveals Goal: One Million Orders of its 'Incredible' 15-Layer Lasagne
According to Van Gurp, the "one million lasagne challenge" features Spaghetti Warehouse's most popular entree, according to its guests and he added that he is especially proud of the fact that Spaghetti Warehouse's lasagne "...is handcrafted using a recipe that consistently provides our guests with unmistakable flavor and it's made using the freshest ingredients.
He continued, "In fact, every one of the main ingredients we use in our lasagne is made from scratch, including the tomato sauce and Italian pork sausage. Even the cheeses we use -- Romano, ricotta and mozzarella -- are grated by hand. We prepare our lasagne carefully, so that it's always served hot and fresh, especially after we add a topping of even more of our house made meat sauce."
The "one million lasagne challenge" and all of the details about the Warehouse Select Entrees are featured on the all-new website, including a counter that tracks the number of lasagne orders Spaghetti Warehouse has served, as it draws closer to its goal.
"Just like the food we serve everyday at Spaghetti Warehouse, we've developed an all-new website and mobile site featuring a design and content that's fresh and we believe will appeal to our guests and provide them with all of the information they need -- from the delicious entrees, salads and desserts featured on our menu and a real-time counter that tracks the number of lasagne orders to the latest special offers and everything you need to make your experience at Spaghetti Warehouse memorable," explained Van Gurp, adding that the new site also includes information on catering and booking events at Spaghetti Warehouse for up to 300 people.
Van Gurp said one million servings of its lasagne add up to "lots and lots of pasta", considering the fact:
- Each pan of lasagne includes 24 servings and weighs 22 pounds;
- Each slice is just shy of a full pound at 14.66 ounces.
He added that one million servings are equal to:
- The total weight of one million servings of lasagne is roughly 916,666 pounds or the equivalent of 11,458 defensive ends in the National Football League (at an average weight of approximately 280 pounds).
- At its current height, one million servings of lasagne would equal 291,666 feet. By contrast, the world's tallest building - Burj Khalifa in Dubai -- stands a mere 2,716.5 feet.
- At nine square inches, one million servings of lasagne would encompass more than 62,500 square feet or the rough equivalent of a large distribution warehouse.
The Warehouse Fresh Select Entrees are available now at all 15 Spaghetti Warehouse locations in Texas, Florida, Ohio, Oklahoma, New York, Pennsylvania and Tennessee. No coupon is necessary.
"Every meal we serve at Spaghetti Warehouse is made fresh daily," said Van Gurp. "And with the introduction of our Warehouse Fresh Select Entrees we've created a selection of delicious menu items that are made fresh daily with handcrafted cooking at an extraordinary value."
With the Warehouse Fresh Select Entrees, Van Gurp explained that for just $9.99, Spaghetti Warehouse guests will be able to choose from five meals, including Spaghetti Warehouse's all-time guest favorite - Fresh Select Lasagne - or its Fresh Select Chicken Tettrazini or one of three new entrees -- Spicy Shrimp Pasta Al Fresco, Meatlovers Spaghetti or Sun-Dried Tomato Broccoli Ziti. Each of the entrees includes a choice of a fresh garden salad or savory soup and its famous sourdough bread.
For more information about the Warehouse Fresh Select Entrees or the "One Million Lasagne Challenge", visit Spaghetti Warehouse's all-new website or mobile site at: www.meatballs.com or via Facebook at: www.facebook.com/SpaghettiWarehouse .
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David Ayers (317) 502-8536
