SAN FRANCISCO, CA--(Marketwired - Jul 16, 2014) - For the first time, Jumpstart looked at whether World Cup auto advertisers' efforts resulted in increases in consumer interest across its portfolio of sites ( U.S. News Automotive , Car and Driver , J.D. Power Autos, NADAguides , and Autobytel ). Jumpstart also looked at whether official sponsors (Hyundai and Kia) outperformed non-official advertisers (Volkswagen and Chevrolet). Jumpstart found that all four advertisers had increases in shopper traffic, and the official sponsors had slightly higher increases.
Here are the Results: 1. Kia aired television spots starring Brazilian supermodel, Adriana Lima, and enjoyed a 32% increase in shopper traffic during the games.
2. With several Sonata-focused ads, Hyundai saw a 31% lift in traffic.
3. VW leveraged ESPN commentators and former players, Michael Ballack (German) and Alexander "Alexi" Lalas (American) and experienced a 26% increase in Jumpstart traffic.
4. Chevrolet launched its seven-year sponsorship of the U.K.'s Manchester United soccer team as the team's jersey sponsor and saw a 17% increase in shopper interest.
Click here for the full report: Jagurl.com/worldcup2014
Jumpstart Automotive Group, a division of Hearst Magazines, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. Jumpstart is an industry thought leader known for its True Market Impact™ brand reports and in-depth shopping trend insights. Exclusively representing automotive digital publishers, Jumpstart reaches consumers at all stages of consideration and provides in-market scale. Connect at Jumpstart Twitter and Facebook
Jumpstart is: Car and Driver, LeftLane, NADAguides , CarGurus , EveryCarListed , Overstock Cars , U.S. News Automotive , J.D. Power Autos , CarSoup, and Autobytel