In the late 1970s, the Coca-Cola Company boycot
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In the late 1970s, the Coca-Cola Company boycotted the NBC late-night comedy show Saturday Night Live for several years. The giant soda company was retaliating against a frequent character of comedian John Belushi, a Greek restaurant owner who repeatedly said to customers, "No CokePepsi," thus saying the rival company’s name dozens of times within each skit.