$APRU .0003 CONSIDERING INVESTING? MUST READ.
If you don't like to read long posts, at least read what I highlighted in red but it's all good
Jul 09, 2014 OTC Disclosure & News Service
YORBA LINDA, CA--(Marketwired - Jul 9, 2014) - LiveWire Ergogenics, Inc. (OTCQB: LVVV) today announced the
launch of CannaRush energy chews with CBD-rich hemp oil
which will be sold through its subsidiary The Apple Rush Company
Jun 03, 2014 OTC Disclosure & News Service
http://www.otcmarkets.com/companyPresentation...?cmdId=319
Dear Shareholders:
We begin our second quarter of 2014 with the completion of the sale to LiveWire Ergogenics,
Inc. of a majority stake in our company. Included in the LiveWire transaction are the “CANNA
Bliss” and “CANNA Rush” trademarks. This transaction took an extraordinary amount of work
to complete but we believe it will add the most value for our shareholders in the future.
LiveWire Ergogenics’ unique manufacturing capabilities will allow us to launch new CBD-based
products, as well as bring to market other products more quickly and efficiently. Additionally,
we are able to use LiveWires’ in-house manufacturing, product development, creative support,
and general and administrative staff without having to hire our own. This provides us a great
opportunity to grow while keeping expenses to a minimum.
We also plan to re-introduce the Apple Rush and Ginseng Rush brands back to the health food
channel and as part of the Livewire/APRU transaction, APRU secured a perpetual, exclusive
worldwide license to market the Apple Rush and Ginseng Rush branded products.
We plan to operate under the name Applied Herbaceuticals for products other than Apple Rush
and Ginseng Rush branded products and to continue trading under the APRU symbol. We will
be launching new websites and social media presence on facebook, twitter, and instagram in the
near future. Corr Brands, Inc. has been retained as a consultant to the Apple Rush/Ginseng Rush
business unit and will be providing guidance and support to the beverage division in sales and
product development. The new APRU will become a brand development and marketing and
distribution company within the nutritional supplement sector. We will continue to look for
compelling opportunities with unique brands moving forward.
Our plans moving forward within the Applied Herbaceuticals division should allow us to
capitalize on the rapidly growing consumer interest in the
Hemp Lifestyle area. Consumers that spend the time
researching Industrial Hemp based CBD through sites including
http://mycbdresearch.com quickly learn the benefits of CBD,
which explains the rapid expansion of this sector within the
nutraceutical arena. We believe we are in the infant stage of
this exciting industry with significant potential for growth.
Our participation in this new industry will allow us the opportunity to capitalize on new edible CBD
based products that health conscious consumers are looking for, and we will be initially utilizing
the CANNA Bliss and CANNA Rush trade names to market CBD-based chews with caffeine
(CANNA Rush) and without caffeine (CANNA Bliss).
Apple Rush and Ginseng Rush
We are planning to re-introduce Apple Rush and Ginseng Rush at some point in the
future. The only real significant competitor in the sparkling fruit juice category is
IZZE. We feel that our product is better and there is plenty of space in the healthy
soda category. Apple Rush is manufactured from pure fruit juices without any
added sugars. The 40-year history of the brand will help us in the re-launch with the
immediate possibility of chewable’s along side the bottles. We also intend to utilize
Livewire’s aseptic manufacturing and bottling capabilities to produce non-
carbonated juices and shelf stable tea products.
Ginseng based energy products
LiveWire’s experience within the energy supplement sector has taught
some great lessons within the natural health food sector. Most health
conscious customers don’t want artificial sweeteners, dyes, or stimulants in
the products. This has left us with an opportunity to release a natural
version of the chewable energy supplement utilizing ginseng, monk fruit,
stevia, fulvic acid, and other ingredients while eliminating artificial
coloring and sweeteners. We fully intend to expedite the launch of a
natural energy supplement in the 4 pack to continue defining the standard
for the chewable category.
Future target categories
We are exploring several categories for expansion including powders, bars, teas, enhanced water,
and vape oil. We welcome our shareholder partners and grass roots distributors to inquire about
the products they may be interested in. We may use sites like kickstarter or indiegogo to
determine viability of a product without taking on the full risk of a major production run.
Product Distribution Agreements
When able and advisable we will secure distribution agreements for products that we either don’t
currently manufacture or aren’t inclined to take on the expense of manufacturing if they fit into
our business model. This will give our sales reps additional opportunities when meeting buyers.
We’ve learned that the sales presentation is stronger, and the closing ratio much higher, when
there are several products in the portfolio. We will also be sure to pass these opportunities to all
of our existing full line and grass roots distributors.
Global Expansion
We intend to utilize our International partners to grow all of our product
lines worldwide. It was important in the negotiations to obtain the exclusive
worldwide distribution rights to the Apple Rush and Ginseng Rush brands
and trademarks. Our consultants have already been contacting former
International distributors of our product and hope to gain some immediate
International market penetration.
Quarterly Results and Capitalization
We will look for quarter over quarter results to be positive and expect significant growth during
the next six to twelve months. We believe that we can achieve larger margins in chewable,
powder, and bars while recognizing that the margins on drinks are lower due to freight costs and
competition within the categories.
The transaction between Livewire, APRU and the Corr family has not increased the public float
of APRU, which remains approximately 1.5 billion shares. We realize that the share structure has
grown as a result of the transaction but feel that it presented far and away the best opportunity for
shareholder growth, in spite of the increase in outstanding shares,
and at this time we have no
plan to effect a reverse split of the stock.
We believe that Livewire acquired its majority stake in
APRU as an investment and that the risk of those securities getting to the open market is limited
in our belief. In any event, Livewire is subject to a minimum 12-month hold of its APRU stock
and thereafter is subject to significant volume limitations in selling the stock into the open
market as a result of the fact that they are an “affiliate” of APRU. The members of the Corr
family, as well as any Corr family owned or controlled business, are also affiliates of APRU and
subject to the same significant volume limitations on the re-sale of their stock into the open
market.
All in all we are very excited about the future of APRU and believe that the Livewire transaction
has breathed new life into our company.
We look forward to succeeding together.
Go APRU LVVV
If you don't like to read long posts, at least read what I highlighted in red but it's all good
Jul 09, 2014 OTC Disclosure & News Service
YORBA LINDA, CA--(Marketwired - Jul 9, 2014) - LiveWire Ergogenics, Inc. (OTCQB: LVVV) today announced the
launch of CannaRush energy chews with CBD-rich hemp oil
which will be sold through its subsidiary The Apple Rush Company
Jun 03, 2014 OTC Disclosure & News Service
http://www.otcmarkets.com/companyPresentation...?cmdId=319
Dear Shareholders:
We begin our second quarter of 2014 with the completion of the sale to LiveWire Ergogenics,
Inc. of a majority stake in our company. Included in the LiveWire transaction are the “CANNA
Bliss” and “CANNA Rush” trademarks. This transaction took an extraordinary amount of work
to complete but we believe it will add the most value for our shareholders in the future.
LiveWire Ergogenics’ unique manufacturing capabilities will allow us to launch new CBD-based
products, as well as bring to market other products more quickly and efficiently. Additionally,
we are able to use LiveWires’ in-house manufacturing, product development, creative support,
and general and administrative staff without having to hire our own. This provides us a great
opportunity to grow while keeping expenses to a minimum.
We also plan to re-introduce the Apple Rush and Ginseng Rush brands back to the health food
channel and as part of the Livewire/APRU transaction, APRU secured a perpetual, exclusive
worldwide license to market the Apple Rush and Ginseng Rush branded products.
We plan to operate under the name Applied Herbaceuticals for products other than Apple Rush
and Ginseng Rush branded products and to continue trading under the APRU symbol. We will
be launching new websites and social media presence on facebook, twitter, and instagram in the
near future. Corr Brands, Inc. has been retained as a consultant to the Apple Rush/Ginseng Rush
business unit and will be providing guidance and support to the beverage division in sales and
product development. The new APRU will become a brand development and marketing and
distribution company within the nutritional supplement sector. We will continue to look for
compelling opportunities with unique brands moving forward.
Our plans moving forward within the Applied Herbaceuticals division should allow us to
capitalize on the rapidly growing consumer interest in the
Hemp Lifestyle area. Consumers that spend the time
researching Industrial Hemp based CBD through sites including
http://mycbdresearch.com quickly learn the benefits of CBD,
which explains the rapid expansion of this sector within the
nutraceutical arena. We believe we are in the infant stage of
this exciting industry with significant potential for growth.
Our participation in this new industry will allow us the opportunity to capitalize on new edible CBD
based products that health conscious consumers are looking for, and we will be initially utilizing
the CANNA Bliss and CANNA Rush trade names to market CBD-based chews with caffeine
(CANNA Rush) and without caffeine (CANNA Bliss).
Apple Rush and Ginseng Rush
We are planning to re-introduce Apple Rush and Ginseng Rush at some point in the
future. The only real significant competitor in the sparkling fruit juice category is
IZZE. We feel that our product is better and there is plenty of space in the healthy
soda category. Apple Rush is manufactured from pure fruit juices without any
added sugars. The 40-year history of the brand will help us in the re-launch with the
immediate possibility of chewable’s along side the bottles. We also intend to utilize
Livewire’s aseptic manufacturing and bottling capabilities to produce non-
carbonated juices and shelf stable tea products.
Ginseng based energy products
LiveWire’s experience within the energy supplement sector has taught
some great lessons within the natural health food sector. Most health
conscious customers don’t want artificial sweeteners, dyes, or stimulants in
the products. This has left us with an opportunity to release a natural
version of the chewable energy supplement utilizing ginseng, monk fruit,
stevia, fulvic acid, and other ingredients while eliminating artificial
coloring and sweeteners. We fully intend to expedite the launch of a
natural energy supplement in the 4 pack to continue defining the standard
for the chewable category.
Future target categories
We are exploring several categories for expansion including powders, bars, teas, enhanced water,
and vape oil. We welcome our shareholder partners and grass roots distributors to inquire about
the products they may be interested in. We may use sites like kickstarter or indiegogo to
determine viability of a product without taking on the full risk of a major production run.
Product Distribution Agreements
When able and advisable we will secure distribution agreements for products that we either don’t
currently manufacture or aren’t inclined to take on the expense of manufacturing if they fit into
our business model. This will give our sales reps additional opportunities when meeting buyers.
We’ve learned that the sales presentation is stronger, and the closing ratio much higher, when
there are several products in the portfolio. We will also be sure to pass these opportunities to all
of our existing full line and grass roots distributors.
Global Expansion
We intend to utilize our International partners to grow all of our product
lines worldwide. It was important in the negotiations to obtain the exclusive
worldwide distribution rights to the Apple Rush and Ginseng Rush brands
and trademarks. Our consultants have already been contacting former
International distributors of our product and hope to gain some immediate
International market penetration.
Quarterly Results and Capitalization
We will look for quarter over quarter results to be positive and expect significant growth during
the next six to twelve months. We believe that we can achieve larger margins in chewable,
powder, and bars while recognizing that the margins on drinks are lower due to freight costs and
competition within the categories.
The transaction between Livewire, APRU and the Corr family has not increased the public float
of APRU, which remains approximately 1.5 billion shares. We realize that the share structure has
grown as a result of the transaction but feel that it presented far and away the best opportunity for
shareholder growth, in spite of the increase in outstanding shares,
and at this time we have no
plan to effect a reverse split of the stock.
We believe that Livewire acquired its majority stake in
APRU as an investment and that the risk of those securities getting to the open market is limited
in our belief. In any event, Livewire is subject to a minimum 12-month hold of its APRU stock
and thereafter is subject to significant volume limitations in selling the stock into the open
market as a result of the fact that they are an “affiliate” of APRU. The members of the Corr
family, as well as any Corr family owned or controlled business, are also affiliates of APRU and
subject to the same significant volume limitations on the re-sale of their stock into the open
market.
All in all we are very excited about the future of APRU and believe that the Livewire transaction
has breathed new life into our company.
We look forward to succeeding together.
Go APRU LVVV
