HBBTV: REINVENTING THE BROADCAST TV UX  Sout

HBBTV: REINVENTING THE BROADCAST TV UX

 South Africa is launching HbbTV
The Namibian Broadcasting Corporation has announced a roll-out of DVB-T2 HbbTV service

Digital TV Labs

The HbbTV steering group members are: Abertis Telecom, Espial, Digital TV Labs,
EBU (European Broadcasting Union), France Televisions, Institut für Rundfunktechnik GmbH, Nagra,
Opera, RTL Group, Samsung, SES ASTRA S.A, Sony Corporation, Television Francaise 1 - TF1,
and TPVision.


 Telco IPTV o France IPTV operators are looking forward to supporting the popular
broadcaster HbbTV services

Internationally, interest in HbbTV is growing steadily in North and South America, Russia and beyond, making it a truly global approach to TV innovation.

US/South America internet
USA  ATSC is actively liaising with HbbTV to use the technology as part of ATSC3.0.

HbbTV Update & Overview Kirk Edwardson Page 7
HbbTV Specification Overview
 The main uses of the broadcast connection are the following: o Transmission of standard TV, radio and data services. o Signaling of broadcast-related applications. o Transport of broadcast-related applications and associated data. o Synchronization of applications and TV/radio/data services.  The main uses of the broadband connection are the following: o Carriage of On Demand content (VOD, catch-up TV). o Transport of broadcast-related and broadcast-independent applications and associated data (teletext, portal-based applications). o Exchange of information between applications and application servers. o Discovery of broadcast-independent applications.  HbbTV 1.0 Features o Playback of broadcast and IP-streamed media. o Download media to persistent local storage. o Access to channel list and now/next EPG data. o Broadcast-related and broadcast-independent applications.  HbbTV 1.5 Features o EIT-Schedule access o MPEG DASH o DRM APIs (No specific DRM solution mandated by HbbTV, but one may be mandated for specific markets by trademark license holders). o Deployments  Deploying in France on Terrestrial and Satellite.  Deploying in Spain on TDT Hibrida.  All 2014 HbbTV deployments will be based on HbbTV 1.5.  HbbTV association working on 1.5 test suite for interoperability purposes.  HbbTV 2.0 Proposed Features (specification likely to be finalized Q2 2014) o Improved support for HTML5. o Companion screen app launching and synchronization. o Push VOD support. o Improved support for ad insertion. o Improved synchronization between media and applications. o Support for HEVC video. o Improved support for MPEG DASH.

Conclusion As HbbTV enters its fifth year, momentum and enthusiasm for the initiative is growing exponentially. With Europe’s switch from analog to digital and increased consumer viewing expectations, HbbTV provides an exceptional viewing experience that connects the desires of broadcasters, manufacturers and pay-TV operators. HbbTV offers a variety of services and features, including Video on Demand and customizable information services, and has already been adopted by a number of European nations. As features and services continue to push the boundaries of TV innovation, interest internationally will continue to grow and HbbTV will soon become a global standard.
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