SAN LUIS OBISPO, Calif., July 10, 2014 (GLOBE NEWSWIRE) -- via PRWEB - Publicly traded company SpendSmart Networks, Inc., (OTC:SSPC), a national leader in digital loyalty systems, announced today that it has surpassed two million mobile subscribers in their consumer loyalty network.
"Consumers want to be connected to their merchants in the same way they are with friends and family. This is an important and unique milestone because it irrefutably proves the value of our network and loyalty programs to both consumers and merchants," says Alex Minicucci, CEO of SpendSmart. "There is little difference between messages from friends or family making plans and getting a message from a favorite local merchant inviting you to dinner. We are leveraging that language in the way we engage customers."
It is their network of more than 125 Certified Mobile Masterminds--all of whom came on board earlier this year when SpendSmart acquired the rapidly growing SMS Masterminds - that gives the company an edge over other companies offering a similar text-based service. These Masterminds (i.e. mobile marketing specialists) are trained in developing mobile-centric loyalty programs for merchants in order to increase customer engagement and visit frequency, while also delivering a positive and personalized customer experience.
"As our rapid growth continues, we help merchants respect their loyal customer base by investing in those already coming through the door," explained Minicucci. "Happy customers drive referrals and increase spend, making loyalty reciprocal."
SpendSmart continues to drive market growth by investing in technology and training to stay ahead of the digital rewards curve. The company anticipates hitting the three-million-subscriber benchmark by the end of the year.
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