Tough to keep a clear head today ... seeing my $10

Tough to keep a clear head today ... seeing my $100K+ papergain going back down and now being several $10K in the red isn´t something for weak nerves ... and yes, it causes/confirms doubts, no question, even at longs like me ... but it aren´t the daily losses which hurt, much more the obvious readiness of the company to fool/mislead its shareholders ... however, if they didn´t it purposely then the fact having a poor strategy is also a big concern IMO ... all in all, it fits their behavior during 2014, IMO a big downtrend re. their former proverbial reliability ... and after today when we all hoped all will be good finally but got once more disappointed and upset it´s not that self-evident and easy to believe them next time ...
Anyway, just calculated an (unfortunately not happened) flip today: Selling 200K shares at HOD would have brought another 100K if having bought them at LOD ...
GLTA