SINGAPORE--(Marketwired - Jun 25, 2014) - SGK (
McGinnes will address this elite group of retail industry leaders on how retailers often don't have the luxury of focusing on one consumer segment and instead need to find ways of addressing multiple generations at once -- each with distinctly different value systems, desires and relationships with brands.
"With crucial changes in China's society over the past four decades, the Chinese generation gap is very pronounced," commented McGinnes. "In this session, we'll explore strategies, tools and tactics to build your brand offering in a way that can connect across multiple audiences -- from seven to 70 year olds -- to help drive brand performance."
McGinnes added: "Smart retailers are learning how to create connections between the brand and the consumer -- building consumer connections with different generations and different cultures is key to encourage purchase. Brands that perform inspire trial, loyalty, advocacy and repeat purchase. Brands perform because they're desirable."
World Retail Congress China (developed in partnership with the China Chain Store & Franchise Association) will launch in July 2014, taking its place alongside the other events in the World Retail Congress Series established in 2007. The event in Shanghai has been specifically designed for domestic and international retailers already operating in the market, in addition to those looking to expand into China.
An experienced strategist, innovator and brand thinker, McGinnes is a regular contributor on branding, design and innovation topics on BBC World. His insights have been presented to The United Nations, The Global Union, and Primetime, in addition to consulting numerous global MNCs and FTSE 500 companies. As regional head of the brand development group for SGK, he leads Brandimage and Anthem in Asia.
The brand development group of SGK drives brand performance by creating brand desirability through two brands, Brandimage and Anthem. Brandimage, a global consultancy of brand equity architects and designers with offices in Hong Kong, Shanghai and Singapore, and Anthem, a global creative agency with offices in Shanghai, Singapore, Sydney and Tokyo, actively connect brands with people by amplifying desirability.
SGK has been conducting business in Asia Pacific since 1999. Today, the Company offers expanded services that help create brands, sell brands, produce brands and protect brand equities. SGK counts the region's leading multinationals as clients.
SGK is a leading global brand development, activation and deployment company that drives brand performance. By creating brands, helping sell brands, producing brand assets and protecting brand equities, we help our clients achieve higher brand performance. SGK's global footprint spans more than 20 countries. SGK was formerly marketed as Schawk, Inc. For more information visit: http://www.sgkinc.com
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World Retail Congress , part of i2i Events Group portfolio, was launched in 2007, to be a platform for senior retail executives to meet and discuss the most important topics affecting retailers across the world. The series is hosted in 4 international regions -- Global (Paris), Latin America, Africa and Asia Pacific and attracts over 2,500 delegates from more than 50 countries each year. The congress takes place at the Pudong Shangri-La, Shanghai on 2-3 July. For further information visit www.worldretailcongress.cn
AT SGK ASIA PACIFIC: Kathryn Sloane 65 6253 2181 Email Contact AT SGK ASIA PACIFIC: Steve McGinnes 65 6253 2181 Email Contact
