FBC Transfers Hemp Interest Between Divisions, From Agriculture to Interactive, to Leverage Health & Wellness Sales Success
On Heels of FBC's Health & Wellness Product Exceeding Sales Targets, FBC Looks to Focus Efforts; Hemp & Cannabis Products Now Centered on Pain Management
NEW YORK, NY--(Marketwired - Jun 24, 2014) - FBC Holding, Inc. (
"The success of our copper based, technology fabric compression sport sleeve, has opened the door to explore other opportunities within the health and wellness industry," said Frank Russo, President of FBC Holding. "It is commonly known that hemp and some cannabis derived medicines and nutraceuticals have been used and/or prescribed for pain management. We plan to take resources that were originally allocated to our agricultural division, and redeploy them to focus on our Interactive Division's health and wellness segment; actively growing its pipeline of pain management products."
The Company originally expanded into the Hemp markets with the expectation of developing and acquiring products that would align with the primary business model. After closer evaluation, management found that the cost to procure and develop various hemp related agricultural prospects was a style drift from the current working model. It was also deemed much less economical when compared to those opportunities in health and wellness -- where the Company's sales are currently flourishing. FBC has already determined its primary direction as it relates to hemp and researching those pain management products incorporating cannabis. The Company is currently in talks with several groups to research and produce, focused pain management related products that are topical, ingestible and marketable through the Company's successful DRTV model.
Mr. Russo concluded, "For the time being, it is important that we leverage products that can be sold through DRTV. We have identified several opportunities in hemp related pain management solutions that would nicely complement our current pain management products. These items can be developed and brought to market quickly. So we plan to move swiftly in bringing these prospects online to take advantage of the current pace set by the sales of our compression sport sleeves."
Orders for the copper based technology fabric compression sport sleeve have already exceeded FBC's expectations. Management is confident that with the appropriate topical or ingestible pain management product incorporating hemp, FBC should continue to do extremely well with the Company's current customer base and target audience.
About FBC Holding, Inc.
FBC Holdings develops and markets innovative products using a 'new proprietary' technology whereby buttons, switches, wires and other electrical components can be printed on nearly any media. Management is experienced in Direct to Consumer Marketing (design, manufacture and market creative products leveraging cutting edge technology). FBC's market is diverse, covering consumer products, health care related products, and, toy and entertainment products.
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