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Posted On: 06/22/2014 6:11:13 PM
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Most Retailers Get “D” Grade On Digital Marketing Scorecard
Jun 20, 2014 at 9:41am ET by Greg Sterling
poor-bad-review-survey-600 According to Wpromote, photography processing site Shutterfly does the best overall job of online marketing among 500 companies evaluated for its Online Marketing Scorecard. The scorecard is a clever lead-gen tool for Wpromote. However it also provides a snapshot of how effective these 500 marketers are in promoting themselves online. To generate the scores, Wpromote evaluated a range of activities: PPC, SEO, social, email, mobile, blogging and e-commerce. The categories were weighted as follows: PPC -- 25 percent SEO -- 25 percent Social Media -- 10 percent Email Marke [...]
Related Topics: Channel: Retail | Featured | Statistics: General | Statistics: Online Advertising
Study: 56% Of Viewers Skip Online Video Ads & 46% Say Any Ad Over 15-Seconds Is Too Long
Jun 20, 2014 at 8:30am ET by Amy Gesenhues
ignore-skip-click-600 After surveying viewer engagement with online video and video ads, data provider Adroit Digital found 56 percent of all its survey participants are likely to skip online video ads, while 46 percent said a video ad should be no more than 15 seconds in length. The study surveyed 2,000 random consumers, age 18 and older, who claimed to own a television, smartphone and personal computer or laptop. At 64 percent, Adroit Digital said 18 to 24 year olds are most likely to skip online video content, while respondents age 35 to 44 year olds are least likely to skip an online video ad. Of all the [...]
Related Topics: Channel: Video | Featured | Statistics: General | Statistics: Online Advertising | Top News
Social Media The Most Efficient Channel — Report
Jun 10, 2014 at 9:17am ET by Greg Sterling
social-network-data-featured Neustar has released its Q1 2014 Media Intelligence Report, based on customer data comprising 28 billion impressions across 152 billion "ad events" from 1300 "inventory providers" in multiple verticals. (Search marketing was not part of the analysis.) On the basis of looking all that data, Neustar pronounces social media the most cost effective channel in Q1. It also found that social media offered the most efficient reach of the channels analyzed. This means it costs less to reach audiences on social sites than other categories of sites. Source: Neustar Q1 Media Intelligence Re [...]
Related Topics: Channel: Social Media Marketing | Statistics: Online Advertising | Statistics: Social Media | Top News
Turkish Airlines Takes No. 1 Spot On YouTube’s Top 10 Ads Of The Year List
Jun 9, 2014 at 3:00pm ET by Amy Gesenhues
Turkish Airlines ad snapshot YouTube has released its top ten "Cannes to Cannes" video ads, ranking the most popular global video ads between March 1 of last year through April 30 of this year. Based on the number of views and percentage of organic views versus paid views, Turkish Airlines took the No. 1 spot with its ad featuring NBA star Kobe Bryant in a "selfie shootout" against professional Argentine football player Lionel Messi. Turkish Airlines interactive marketing manager Neşet Dereli told YouTube, "The competition between two superstars and a script revolving around the popular concept of travel selfies pr [...]
Related Topics: Channel: Video | Google: YouTube | Statistics: Online Advertising | Top News | Video
Nielsen: Cross-Channel Campaigns Aren’t Living Up To Their Potential
May 29, 2014 at 1:34pm ET by Ginny Marvin
Integrated campaign overlap A new Nielsen study suggests that integrated ad campaigns that incorporate exposures on both TV and online aren't delivering any better results than when TV and digital campaigns are planned separately. The weakness, according to the study, lies in planning for online. Online and mobile video viewing numbers are relatively small now, but as the report illustrates, digital video viewing is growing much faster than TV viewing and will only continue to catch up. We're already seeing brands starting to shift ad dollars from TV to online. [caption id="attachment_85298" align="aligncenter" wid [...]
Related Topics: Analytics | Channel: Video | Statistics: Online Advertising | Top News | Video
Digital Video Advertising Becoming Next Frontier For Ad Fraud
May 27, 2014 at 11:09am ET by Ginny Marvin
online-internet-fraud-featured As marketers increasingly shift brand advertising budgets from television to digital video, online ad fraud perpetrators are shifting their focus from lower CPM static banners to premium digital video ads from leading brands. Programmatic, or automated, ad buying technology used increasingly in media buys for digital video makes bogus ad views harder to track, and fraudsters continue to display ever-evolving ingenuity in their scams. Reporting by the Wall Street Journal spotlights some of the latest tactics being used to defraud the booming digital video ad ecosystem. Lured by the promise [...]
Related Topics: Channel: Video | Statistics: Online Advertising | Top News | Video
Surprise: CTRs For Skippable Video Ads Fare Well Compared To Non-Skippable Ads
Apr 25, 2014 at 12:50pm ET by Ginny Marvin
Mobile Video Ad Click Through Rates Mobile Marketing Association 2013 The Mobile Marketing Association published its first Mobile Video Benchmark Study this week, aggregating 559 million ad impressions served in March 2013 by a number of different publishers such as BrightRoll, Hulu and Brightcove. The report shows some interesting performance metrics for skippable versus non-skippable video ads, which accounted for 32 percent and 68 percent of the impression volume, respectively. Not surprising, completions rates for skippable video ads were significantly lower than non-skippable ads, which, by their nature, have completion rates in the 90th percentile. C [...]
Related Topics: Channel: Video | Statistics: Online Advertising | Top News | Video
Nonprofit Save The Children Takes No. 1 Spot On YouTube’s March Ads Leaderboard
Apr 9, 2014 at 4:00pm ET by Amy Gesenhues
youtube-logo-200 Following the recent introduction of its quarterly Brand Channel Leaderboard, YouTube has posted a March Ads Leaderboard, ranking its top ten paid ads for last month based on viewcount. According to YouTube, the No. 1 video ad for the month is from a nonprofit organization. With over 28 millions views, Save the Children UK's "Most Shoking Second a Day" video outranked videos from brands like Samsung, Old Spice and Subaru. There is a notable disparity between the number of views for the top two videos and the rest of the list. Both the No. 1 and No. 2 videos generated over 20 million view [...]
Related Topics: Channel: Video | Google: YouTube | Statistics: Online Advertising | Top News | Video
3 Tips to Get Your Affiliate Network Working For You
Apr 9, 2014 at 10:00am ET by Jordan Elkind
shutterstock_171989792-gears-work Times are tough for affiliates. In February 2014, the affiliate channel accounted for only 7% of e-commerce transactions -- down from 9% in February 2013, and a drop in the bucket compared to major e-commerce traffic sources like organic search (24%), paid search (19%), and email (18%). The above figures come from The Custora Pulse, a free US e-commerce industry benchmark, aggregating transaction and customer data from over 100 US e-commerce retailers, developed and updated by e-commerce marketing analytics company Custora (disclosure: my employer). But don't go feeling bad for affili [...]
Related Topics: Affiliate Marketing | Analytics | Channel: Display Advertising | Display Advertising Column | E-Commerce | Statistics: General | Statistics: Online Advertising
Display To Eclipse Paid Search Ad Spend In 2016, Mobile Set To Become 4th-Largest Ad Medium
Apr 7, 2014 at 11:43am ET by Ginny Marvin
display-ad-featured Spending on display advertising will soon overtake paid search. That's according to ZenithOptimedia's latest global advertising forecast. With display advertising growing at 21 percent a year, it's expected to hit $74.4 billion in 2016. While paid search, which is experiencing 13 percent annual growth, is estimated to come in at $71 billion at that time. Zenith expects search to keep dominating this year, however, with search spend projected at $55.7 billion versus $ 51.8 billion for display. Programmatic buying is boosting the pace of expansion of display advertising, now the fastest [...]
Related Topics: Channel: Display Advertising | Display Advertising: Programmatic Media Buying | Statistics | Statistics: Online Advertising | Top News
Survey: Half Of Not-Online Seniors Say They’re Not Missing Out
Apr 3, 2014 at 11:07am ET by Greg Sterling
Older Americans internet adoption Newly released telephone survey data from the Pew Research Center reflect that Americans over 65 use the internet in much the same way that younger people do, just not at the same penetration levels. However a large number of seniors who do not currently use the internet don't feel that they're missing out. The Pew survey, sponsored in part by the Gates Foundation, included more than 6,000 US adults and was conducted in Q3 of last year. According to the data, 59 percent of US seniors use the internet, compared with 86 percent of the overall population. However among more affluent ($75,00 [...]
Related Topics: Channel: Consumer | Statistics: Online Advertising | Statistics: Online Behavior | Statistics: Popularity & Usage | Statistics: Social Media
Key Data From Pew’s “State Of News Media” Report
Mar 26, 2014 at 10:38am ET by Greg Sterling
Pew State of News Media 2014 The Pew Research Center’s Journalism Project has released its 11th State of the News Media report. A comprehensive "document," it covers TV, newspapers, magazines, radio and digital. I won't try to summarize the full sweep of this "best of times, worst of times" report. However, below I've excerpted a few key findings and charts that provide a snapshot into where things stand in US journalism and news consumption. Across platforms and industries news generates just over $63 billion in annual (mostly ad) revenues. The charts above show the revenue breakdown by medium and revenue so [...]
Related Topics: Channel: Other | Statistics | Statistics: General | Statistics: Online Advertising | Statistics: Popularity & Usage | Top News
Massive Web Traffic Fraud: Digital Advertising Confronts “Crisis”
Mar 24, 2014 at 10:55am ET by Greg Sterling
scam-fraud-600 Digital media, and specifically display advertising, is facing a "crisis" even as brand marketers are increasingly serious about shifting budgets online and into mobile. That phrase, "crisis," comes directly from the chair of the IAB, Vivek Shah, as quoted in the Wall Street Journal. The WSJ article cites IAB estimates that suggest more than a third of all online traffic is fake or fraudulent: About 36 percent of all Web traffic is considered fake, the product of computers hijacked by viruses and programmed to visit sites, according to estimates cited recently by the Interactive Advertisi [...]
Related Topics: Channel: Display Advertising | Statistics: Online Advertising | Top News
Study Confirms Smartphones Now #1 Screen, Beating TV
Mar 20, 2014 at 11:57am ET by Greg Sterling
smartphones-featured A report released this week by Millward Brown takes a quantitative and qualitative look at multiscreen activity from a number of perspectives. The report is based on a global survey (n=12,000 respondents, 30 countries). The US sample was 444 people, with some behavioral monitoring and interviews. I'm going to discuss just a few of the findings. However, there's a great deal of interesting material in the report, which is free. While this has been asserted by others in the past, Millward Brown confirmed that in the US daily smartphone screen time has now surpassed TV. That's also true wor [...]
Related Topics: Channel: Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Online Advertising | Statistics: Popularity & Usage | Statistics: Spend Projections | Top News
Pirate Sites Earn $227 Million In Ad Revenue Per Year With Some Funded By Major Brands [Report]
Feb 20, 2014 at 4:47pm ET by Amy Gesenhues
piracy-600 The Digital Citizens Alliance claims pirate sites earn $227 million in advertising revenue per year, with ads from major brands like Amazon, McDonalds, American Express and Ford showing up on 30 percent of the largest sites. Yesterday, TorrentFreak covered the Digital Citizens Alliance report Good Money Gone Bad: Digital Thieves and the Hijacking of the Online Ad Business which evaluated ad revenue for 596 websites that had received more than 25 takedown requests through Google during the third quarter of 2013. The report organized pirate sites into four categories - BitTorrent and oth [...]
Related Topics: Channel: Consumer | Legal | Legal: Copyright & Trademark | Statistics: Online Advertising
Online Display Ad Spending Up 32 Percent In 2013, Still Just 4.5 Percent Of $243 Billion Market [Nielsen]
Jan 27, 2014 at 10:17am ET by Ginny Marvin
nielsen-logo-300px Nielsen's latest quarterly look at the global advertising market is out, and the report shows internet display advertising grew by more than 32 percent in the first three quarters of 2013. That makes online display advertising the fastest growing advertising media. That said, it remains the smallest with just 4.5 percent market share. TV advertising remains the number one channel, by far. TV ad spend actually increased 4.3 percent through Q3 to hold 57.6 percent share. Nielsen notes that even in Europe, which has seen advertisers spending less overall for several quarters, TV ad spend was f [...]
Related Topics: Channel: Display Advertising | Internet Marketing Industry: Search Marketing Expo - SMX | Statistics | Statistics: General | Statistics: Market Share | Statistics: Online Advertising | Top News
Are Prospective Car Buyers Your Digital Goldmine? New IAB Study Points To Broader Appeal Beyond Dealers
Jan 13, 2014 at 2:37pm ET by Ginny Marvin
rasperreh_flickr_bullseye Young, ethnically diverse, high earners who are more digitally savvy and responsive to online advertising than the general population? Sounds like a digital marketer's dream audience target. New research from the IAB and Prosper Insight on Auto Intenders -- adults ages 18+ who are planning to buy or lease a car or truck within the next 6 months -- is clearly aimed at auto manufacturers and dealers, yet this consumer segment could have broader appeal to a range of consumer marketers. For example, nearly all auto intenders (96 percent) research products online before purchasing, and they a [...]
Related Topics: Channel: Strategy | Display Advertising | Statistics | Statistics: Online Advertising | Statistics: Online Behavior | Top News
Old Guard Industries Now Driving Growth In B2B Online Advertising
Jan 9, 2014 at 12:51pm ET by Ginny Marvin
For the first time, established industries such as financial services and manufacturing are fueling the growth in real-time bidding in the B2B sector. While software and technology companies have been on the leading edge of adopting new marketing and advertising technologies, the financial services and manufacturing industries caught up last year. That's according to new research from DemandBase, an automation and targeting platform for B2B companies, that looked at activity from B2B marketers in over 20 verticals using the platform in 2013. [caption id="attachment_70039" align="alignrig [...]
Related Topics: Channel: Display Advertising | Display Advertising | Display Advertising: Programmatic Media Buying | Internet Marketing Industry: Stats | Statistics | Statistics: Online Advertising
Holiday Mobile Orders Shot Up 50 Percent In 2013; Social Commerce Remains Negligible, Organic Still Dominates
Jan 9, 2014 at 10:09am ET by Ginny Marvin
Ecommerce More than one in four US e-commerce orders this holiday season came from mobile devices. Custora released its complete E-Commerce Pulse data for the 2013 holiday season, an update of its post-Cyber Monday report that showed record sales in the US. This final analysis looks at e-commerce performance between November 1st through December 31st, highlighting Black Friday, Cyber Monday and online's last-minute rush period between December 12 through 18. Overall, holiday online orders are estimated to be up 12 percent over 2012, compared to just three to four percent growth estimated for total US [...]
Related Topics: Channel: Retail | E-Commerce | Statistics | Statistics: Mobile Marketing | Statistics: Online Advertising | Statistics: Online Behavior | Top News
IAB: At $10.7 Billion, Another Record Breaking Quarter For U.S. Digital Ad Revenues In Q3 2013
Dec 23, 2013 at 11:20am ET by Ginny Marvin
weather-rain-money-featured According to IAB's top line report issued today, U.S. digital ad revenues increased by 15 percent year-over-year in the third quarter of 2013 to hit $10.69 billion. The Q3 revenues represent an increase of 4.2 percent from Q2 2013, which came in at $10.26 billion. After clearing roughly $20 billion in the first half of 2013, the Q3 numbers put digital ad spending in the U.S. on track to top $40 billion. In 2012, internet ad spending hit $36.6 billion, an increase of 15 percent over 2011. “Once again, interactive marketing is seeing remarkable gains,” said David Silverman, a partn [...]
Most Retailers Get “D” Grade On Digital Marketing Scorecard
Jun 20, 2014 at 9:41am ET by Greg Sterling
poor-bad-review-survey-600 According to Wpromote, photography processing site Shutterfly does the best overall job of online marketing among 500 companies evaluated for its Online Marketing Scorecard. The scorecard is a clever lead-gen tool for Wpromote. However it also provides a snapshot of how effective these 500 marketers are in promoting themselves online. To generate the scores, Wpromote evaluated a range of activities: PPC, SEO, social, email, mobile, blogging and e-commerce. The categories were weighted as follows: PPC -- 25 percent SEO -- 25 percent Social Media -- 10 percent Email Marke [...]
Related Topics: Channel: Retail | Featured | Statistics: General | Statistics: Online Advertising
Study: 56% Of Viewers Skip Online Video Ads & 46% Say Any Ad Over 15-Seconds Is Too Long
Jun 20, 2014 at 8:30am ET by Amy Gesenhues
ignore-skip-click-600 After surveying viewer engagement with online video and video ads, data provider Adroit Digital found 56 percent of all its survey participants are likely to skip online video ads, while 46 percent said a video ad should be no more than 15 seconds in length. The study surveyed 2,000 random consumers, age 18 and older, who claimed to own a television, smartphone and personal computer or laptop. At 64 percent, Adroit Digital said 18 to 24 year olds are most likely to skip online video content, while respondents age 35 to 44 year olds are least likely to skip an online video ad. Of all the [...]
Related Topics: Channel: Video | Featured | Statistics: General | Statistics: Online Advertising | Top News
Social Media The Most Efficient Channel — Report
Jun 10, 2014 at 9:17am ET by Greg Sterling
social-network-data-featured Neustar has released its Q1 2014 Media Intelligence Report, based on customer data comprising 28 billion impressions across 152 billion "ad events" from 1300 "inventory providers" in multiple verticals. (Search marketing was not part of the analysis.) On the basis of looking all that data, Neustar pronounces social media the most cost effective channel in Q1. It also found that social media offered the most efficient reach of the channels analyzed. This means it costs less to reach audiences on social sites than other categories of sites. Source: Neustar Q1 Media Intelligence Re [...]
Related Topics: Channel: Social Media Marketing | Statistics: Online Advertising | Statistics: Social Media | Top News
Turkish Airlines Takes No. 1 Spot On YouTube’s Top 10 Ads Of The Year List
Jun 9, 2014 at 3:00pm ET by Amy Gesenhues
Turkish Airlines ad snapshot YouTube has released its top ten "Cannes to Cannes" video ads, ranking the most popular global video ads between March 1 of last year through April 30 of this year. Based on the number of views and percentage of organic views versus paid views, Turkish Airlines took the No. 1 spot with its ad featuring NBA star Kobe Bryant in a "selfie shootout" against professional Argentine football player Lionel Messi. Turkish Airlines interactive marketing manager Neşet Dereli told YouTube, "The competition between two superstars and a script revolving around the popular concept of travel selfies pr [...]
Related Topics: Channel: Video | Google: YouTube | Statistics: Online Advertising | Top News | Video
Nielsen: Cross-Channel Campaigns Aren’t Living Up To Their Potential
May 29, 2014 at 1:34pm ET by Ginny Marvin
Integrated campaign overlap A new Nielsen study suggests that integrated ad campaigns that incorporate exposures on both TV and online aren't delivering any better results than when TV and digital campaigns are planned separately. The weakness, according to the study, lies in planning for online. Online and mobile video viewing numbers are relatively small now, but as the report illustrates, digital video viewing is growing much faster than TV viewing and will only continue to catch up. We're already seeing brands starting to shift ad dollars from TV to online. [caption id="attachment_85298" align="aligncenter" wid [...]
Related Topics: Analytics | Channel: Video | Statistics: Online Advertising | Top News | Video
Digital Video Advertising Becoming Next Frontier For Ad Fraud
May 27, 2014 at 11:09am ET by Ginny Marvin
online-internet-fraud-featured As marketers increasingly shift brand advertising budgets from television to digital video, online ad fraud perpetrators are shifting their focus from lower CPM static banners to premium digital video ads from leading brands. Programmatic, or automated, ad buying technology used increasingly in media buys for digital video makes bogus ad views harder to track, and fraudsters continue to display ever-evolving ingenuity in their scams. Reporting by the Wall Street Journal spotlights some of the latest tactics being used to defraud the booming digital video ad ecosystem. Lured by the promise [...]
Related Topics: Channel: Video | Statistics: Online Advertising | Top News | Video
Surprise: CTRs For Skippable Video Ads Fare Well Compared To Non-Skippable Ads
Apr 25, 2014 at 12:50pm ET by Ginny Marvin
Mobile Video Ad Click Through Rates Mobile Marketing Association 2013 The Mobile Marketing Association published its first Mobile Video Benchmark Study this week, aggregating 559 million ad impressions served in March 2013 by a number of different publishers such as BrightRoll, Hulu and Brightcove. The report shows some interesting performance metrics for skippable versus non-skippable video ads, which accounted for 32 percent and 68 percent of the impression volume, respectively. Not surprising, completions rates for skippable video ads were significantly lower than non-skippable ads, which, by their nature, have completion rates in the 90th percentile. C [...]
Related Topics: Channel: Video | Statistics: Online Advertising | Top News | Video
Nonprofit Save The Children Takes No. 1 Spot On YouTube’s March Ads Leaderboard
Apr 9, 2014 at 4:00pm ET by Amy Gesenhues
youtube-logo-200 Following the recent introduction of its quarterly Brand Channel Leaderboard, YouTube has posted a March Ads Leaderboard, ranking its top ten paid ads for last month based on viewcount. According to YouTube, the No. 1 video ad for the month is from a nonprofit organization. With over 28 millions views, Save the Children UK's "Most Shoking Second a Day" video outranked videos from brands like Samsung, Old Spice and Subaru. There is a notable disparity between the number of views for the top two videos and the rest of the list. Both the No. 1 and No. 2 videos generated over 20 million view [...]
Related Topics: Channel: Video | Google: YouTube | Statistics: Online Advertising | Top News | Video
3 Tips to Get Your Affiliate Network Working For You
Apr 9, 2014 at 10:00am ET by Jordan Elkind
shutterstock_171989792-gears-work Times are tough for affiliates. In February 2014, the affiliate channel accounted for only 7% of e-commerce transactions -- down from 9% in February 2013, and a drop in the bucket compared to major e-commerce traffic sources like organic search (24%), paid search (19%), and email (18%). The above figures come from The Custora Pulse, a free US e-commerce industry benchmark, aggregating transaction and customer data from over 100 US e-commerce retailers, developed and updated by e-commerce marketing analytics company Custora (disclosure: my employer). But don't go feeling bad for affili [...]
Related Topics: Affiliate Marketing | Analytics | Channel: Display Advertising | Display Advertising Column | E-Commerce | Statistics: General | Statistics: Online Advertising
Display To Eclipse Paid Search Ad Spend In 2016, Mobile Set To Become 4th-Largest Ad Medium
Apr 7, 2014 at 11:43am ET by Ginny Marvin
display-ad-featured Spending on display advertising will soon overtake paid search. That's according to ZenithOptimedia's latest global advertising forecast. With display advertising growing at 21 percent a year, it's expected to hit $74.4 billion in 2016. While paid search, which is experiencing 13 percent annual growth, is estimated to come in at $71 billion at that time. Zenith expects search to keep dominating this year, however, with search spend projected at $55.7 billion versus $ 51.8 billion for display. Programmatic buying is boosting the pace of expansion of display advertising, now the fastest [...]
Related Topics: Channel: Display Advertising | Display Advertising: Programmatic Media Buying | Statistics | Statistics: Online Advertising | Top News
Survey: Half Of Not-Online Seniors Say They’re Not Missing Out
Apr 3, 2014 at 11:07am ET by Greg Sterling
Older Americans internet adoption Newly released telephone survey data from the Pew Research Center reflect that Americans over 65 use the internet in much the same way that younger people do, just not at the same penetration levels. However a large number of seniors who do not currently use the internet don't feel that they're missing out. The Pew survey, sponsored in part by the Gates Foundation, included more than 6,000 US adults and was conducted in Q3 of last year. According to the data, 59 percent of US seniors use the internet, compared with 86 percent of the overall population. However among more affluent ($75,00 [...]
Related Topics: Channel: Consumer | Statistics: Online Advertising | Statistics: Online Behavior | Statistics: Popularity & Usage | Statistics: Social Media
Key Data From Pew’s “State Of News Media” Report
Mar 26, 2014 at 10:38am ET by Greg Sterling
Pew State of News Media 2014 The Pew Research Center’s Journalism Project has released its 11th State of the News Media report. A comprehensive "document," it covers TV, newspapers, magazines, radio and digital. I won't try to summarize the full sweep of this "best of times, worst of times" report. However, below I've excerpted a few key findings and charts that provide a snapshot into where things stand in US journalism and news consumption. Across platforms and industries news generates just over $63 billion in annual (mostly ad) revenues. The charts above show the revenue breakdown by medium and revenue so [...]
Related Topics: Channel: Other | Statistics | Statistics: General | Statistics: Online Advertising | Statistics: Popularity & Usage | Top News
Massive Web Traffic Fraud: Digital Advertising Confronts “Crisis”
Mar 24, 2014 at 10:55am ET by Greg Sterling
scam-fraud-600 Digital media, and specifically display advertising, is facing a "crisis" even as brand marketers are increasingly serious about shifting budgets online and into mobile. That phrase, "crisis," comes directly from the chair of the IAB, Vivek Shah, as quoted in the Wall Street Journal. The WSJ article cites IAB estimates that suggest more than a third of all online traffic is fake or fraudulent: About 36 percent of all Web traffic is considered fake, the product of computers hijacked by viruses and programmed to visit sites, according to estimates cited recently by the Interactive Advertisi [...]
Related Topics: Channel: Display Advertising | Statistics: Online Advertising | Top News
Study Confirms Smartphones Now #1 Screen, Beating TV
Mar 20, 2014 at 11:57am ET by Greg Sterling
smartphones-featured A report released this week by Millward Brown takes a quantitative and qualitative look at multiscreen activity from a number of perspectives. The report is based on a global survey (n=12,000 respondents, 30 countries). The US sample was 444 people, with some behavioral monitoring and interviews. I'm going to discuss just a few of the findings. However, there's a great deal of interesting material in the report, which is free. While this has been asserted by others in the past, Millward Brown confirmed that in the US daily smartphone screen time has now surpassed TV. That's also true wor [...]
Related Topics: Channel: Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Online Advertising | Statistics: Popularity & Usage | Statistics: Spend Projections | Top News
Pirate Sites Earn $227 Million In Ad Revenue Per Year With Some Funded By Major Brands [Report]
Feb 20, 2014 at 4:47pm ET by Amy Gesenhues
piracy-600 The Digital Citizens Alliance claims pirate sites earn $227 million in advertising revenue per year, with ads from major brands like Amazon, McDonalds, American Express and Ford showing up on 30 percent of the largest sites. Yesterday, TorrentFreak covered the Digital Citizens Alliance report Good Money Gone Bad: Digital Thieves and the Hijacking of the Online Ad Business which evaluated ad revenue for 596 websites that had received more than 25 takedown requests through Google during the third quarter of 2013. The report organized pirate sites into four categories - BitTorrent and oth [...]
Related Topics: Channel: Consumer | Legal | Legal: Copyright & Trademark | Statistics: Online Advertising
Online Display Ad Spending Up 32 Percent In 2013, Still Just 4.5 Percent Of $243 Billion Market [Nielsen]
Jan 27, 2014 at 10:17am ET by Ginny Marvin
nielsen-logo-300px Nielsen's latest quarterly look at the global advertising market is out, and the report shows internet display advertising grew by more than 32 percent in the first three quarters of 2013. That makes online display advertising the fastest growing advertising media. That said, it remains the smallest with just 4.5 percent market share. TV advertising remains the number one channel, by far. TV ad spend actually increased 4.3 percent through Q3 to hold 57.6 percent share. Nielsen notes that even in Europe, which has seen advertisers spending less overall for several quarters, TV ad spend was f [...]
Related Topics: Channel: Display Advertising | Internet Marketing Industry: Search Marketing Expo - SMX | Statistics | Statistics: General | Statistics: Market Share | Statistics: Online Advertising | Top News
Are Prospective Car Buyers Your Digital Goldmine? New IAB Study Points To Broader Appeal Beyond Dealers
Jan 13, 2014 at 2:37pm ET by Ginny Marvin
rasperreh_flickr_bullseye Young, ethnically diverse, high earners who are more digitally savvy and responsive to online advertising than the general population? Sounds like a digital marketer's dream audience target. New research from the IAB and Prosper Insight on Auto Intenders -- adults ages 18+ who are planning to buy or lease a car or truck within the next 6 months -- is clearly aimed at auto manufacturers and dealers, yet this consumer segment could have broader appeal to a range of consumer marketers. For example, nearly all auto intenders (96 percent) research products online before purchasing, and they a [...]
Related Topics: Channel: Strategy | Display Advertising | Statistics | Statistics: Online Advertising | Statistics: Online Behavior | Top News
Old Guard Industries Now Driving Growth In B2B Online Advertising
Jan 9, 2014 at 12:51pm ET by Ginny Marvin
For the first time, established industries such as financial services and manufacturing are fueling the growth in real-time bidding in the B2B sector. While software and technology companies have been on the leading edge of adopting new marketing and advertising technologies, the financial services and manufacturing industries caught up last year. That's according to new research from DemandBase, an automation and targeting platform for B2B companies, that looked at activity from B2B marketers in over 20 verticals using the platform in 2013. [caption id="attachment_70039" align="alignrig [...]
Related Topics: Channel: Display Advertising | Display Advertising | Display Advertising: Programmatic Media Buying | Internet Marketing Industry: Stats | Statistics | Statistics: Online Advertising
Holiday Mobile Orders Shot Up 50 Percent In 2013; Social Commerce Remains Negligible, Organic Still Dominates
Jan 9, 2014 at 10:09am ET by Ginny Marvin
Ecommerce More than one in four US e-commerce orders this holiday season came from mobile devices. Custora released its complete E-Commerce Pulse data for the 2013 holiday season, an update of its post-Cyber Monday report that showed record sales in the US. This final analysis looks at e-commerce performance between November 1st through December 31st, highlighting Black Friday, Cyber Monday and online's last-minute rush period between December 12 through 18. Overall, holiday online orders are estimated to be up 12 percent over 2012, compared to just three to four percent growth estimated for total US [...]
Related Topics: Channel: Retail | E-Commerce | Statistics | Statistics: Mobile Marketing | Statistics: Online Advertising | Statistics: Online Behavior | Top News
IAB: At $10.7 Billion, Another Record Breaking Quarter For U.S. Digital Ad Revenues In Q3 2013
Dec 23, 2013 at 11:20am ET by Ginny Marvin
weather-rain-money-featured According to IAB's top line report issued today, U.S. digital ad revenues increased by 15 percent year-over-year in the third quarter of 2013 to hit $10.69 billion. The Q3 revenues represent an increase of 4.2 percent from Q2 2013, which came in at $10.26 billion. After clearing roughly $20 billion in the first half of 2013, the Q3 numbers put digital ad spending in the U.S. on track to top $40 billion. In 2012, internet ad spending hit $36.6 billion, an increase of 15 percent over 2011. “Once again, interactive marketing is seeing remarkable gains,” said David Silverman, a partn [...]
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