LAS VEGAS, NV--(Marketwired - Jun 19, 2014) - Players Network (
The YouTube views have the dual benefit of promoting NextGenTV (SM) Channel Destinations as well as being monetized through program sponsors and advertisers. The current trend of audiences shifting from traditional linear television programming to new digital media and VOD (Video on Demand) programming, is being reflected in a dramatic increase in Internet Advertising. In fact Zenith Optimedia expects the internet to account for 24.7% of all US advertising spend in 2014 with this increasing to 30.7% in 2016, up from just 6.0% in 2005. With US advertising spend at over $174.7 billion this is approximately $43 billion on US internet advertising in 2014. Advertisers appreciate the increased analytics offered from internet advertising and the ability to target specific niche consumer groups. The ability to identify specific target demographics and consumer groups translates into higher CPM advertising rates benefiting the Company's Branded Lifestyle Channel Destination strategy.
"Vegas on Demand" is also seen in over 100 million homes and in over 200 markets nationally through distribution agreements with Comcast Cable and Hulu. Players Network is a Hulu Channel Partner and has a revenue share agreement on all views generated across their 80 million homes for advertising in Players Network programming. The Company will seek to use its broadcast relationships to create additional distribution for future Channel Destinations. The ability to distribute programming over multiple broadcast channels is one factor that differentiates Players Network from other web asset only properties.
Mark Bradley, Players Network's Chief Executive Officer states: "Surpassing 60 million views on YouTube truly enhances our clout with potential sponsors and advertisers. This is a tremendous distribution channel to cross promote our NextGenTV (SM) Channel Platforms, www.realvegastv.com and www.weedtv.com as well as drive top line revenue. We have a proven track record of generating tens of millions of views and attracting audience. Now we also have an internet enterprise vehicle in place to turn these viewers into members, subscribers and consumers to generate multiple additional revenue streams."
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About Players Network:
Players Network is a Television and Digital New Media Company that uses its proprietary Enterprise Web Platform to develop numerous Branded Digital Lifestyle Networks for itself and its partners in a wide range of lifestyle categories. Players Network's current original channels, "Players Network," "Vegas on Demand," "Real Vegas TV," "Sexy Sin City TV" focus on Las Vegas and Gaming Lifestyles and the newest Channel "WeedTV" focuses on the rapidly expanding Cannabis Community. They are distributed over PNTV's owned and operated VOD Channels on TV in over 23,000,000 homes over Comcast, its Broadband Network and Mobile Platforms, on Hulu, Google, YouTube, Blinkx and Yahoo Video, on DVD, and through worldwide television syndication. For more information please visit www.playersnetwork.com
Statement under the Private Securities Litigation Reform Act: With the exception of the historical information contained in this Release, the matters described herein contain forward-looking statements that involve risk and uncertainties that may individually or mutually impact the matters herein described, including but not limited to: the ability of the Company to increase revenues in the future due to the developing and unpredictable markets for its products, the ability to achieve a positive cash flow, the ability to obtain orders for or install its products, the ability to obtain new customers and the ability to continue to commercialize its products, which could cause actual results or revenues to differ materially from those contemplated by these statements.
Media inquires contact Lisa Mayo-DeRiso 702.576.2659 For Investor inquiries Contact(s): Parker Mitchell 702-575-915
