GOWEX and Mall Plaza lead the largest free WiFi project in Latin America retailers sector
05/06/2014
- See more at: http://www.gowex.com/en/gowex-and-mall-plaza-...NRhcZ.dpuf
Mall Plaza is the leading shopping centres chain of in Chile and one of the largest retailers in Latin Amer-ica, with presence in Colombia and Peru. From now on, the Chilean shopping centre Mall Plaza Vespucio will offer a secure and free rate internet connection on it 311.600 square meters and parking
Madrid, 5th June 2014-. GOWEX (GOW-MAB, ALGOW-NYSE Alternext, LGWXY-OTC Market), a market leader in creating Wireless Smart Cities®, and Plaza S.A. have signed an agreement through which the Chilean company will become a GOWEX partner in order to provide Free WiFi and geolocalisation services at the shopping centres of Plaza S.A which has millions of visitors in its shopping centres in Chile, Peru and Colombia.
Under this agreement, GOWEX will manage and use the WiFi network for commercial pur-poses in Plaza’s shopping centres while offering free WiFi services to the visitors, a direct channel of communication and publicity for advertisers, as well as a focused strategy to trans-form their shopping centres into smart points of sale. The Vespucio Mall Plaza is the first shopping mall which makes use of GOWEX’ service since today, in order to provide a free and secure WiFi connection in its 311.600 square meters (parking included) for visitors.
Nowadays, there are shopping malls in Chile, Peru and Colombia, which are managed by Pla-za. In fact, the shopping malls are one of the main meeting spots for Latin-American popula-tion, make the centres look like public squares, as they have a high passage of inhabitants.
“By firmly committing to the Chilean and Latin American markets and going hand in hand with a market leader like Mall Plaza, GOWEX consolidates its growth strategy in the continent, offering an innovative, unique service in Latin America, a worldwide benchmark that allows us to get closer to our objective of reaching 600 cities by 2018“, says Juan Catalán GOWEX Director of Development in Latin America.
Cristián Muñoz, Malls and Mall Plaza Experience Manager, adds “after signing an alliance with GOWEX, the chain counts with the first shopping centre offering this service in the country and to their visitors”. The director affirms that “the initiative is aligned with the constant research to deliver an memorable visit experience in our Mall Plaza Vespucio centre.”
Through this service, with no additional cost for users, Mall Plaza contributes to reduce the digital divide in the country, providing an Internet connectivity to million people visiting the shopping mall every month.
3 countries, millions of potential users
The objective of the partnership between GOWEX and Plaza is to reach each and every one of the chain’s shopping centres in Chile, Colombia and Peru in order to offer free WiFi to 840 million potential users per year. Moreover, thanks to this agreement, the shops and advertisers in the Shopping Centres will have the privileged position of being able to use GOWEX WiFi as a channel of communication and direct advertising to their users. This synergy is included within the GOWEX strategy to make a profit from the company’s WiFi networks by using them commercially.
User profile
According to the AHCIET Study “Challenge 2020: Investing to close the Digital Divide in Latin America”, mobile broadband penetration in countries such as Chile is 78% and in Peru it is 45%. However, the user profile indicates that, despite having sufficient access to smartphones and devices with WiFi, a high percentage of the population do not have any as-sociated data plans so WiFi becomes the ideal channel of communication for these users.
05/06/2014
- See more at: http://www.gowex.com/en/gowex-and-mall-plaza-...NRhcZ.dpuf
Mall Plaza is the leading shopping centres chain of in Chile and one of the largest retailers in Latin Amer-ica, with presence in Colombia and Peru. From now on, the Chilean shopping centre Mall Plaza Vespucio will offer a secure and free rate internet connection on it 311.600 square meters and parking
Madrid, 5th June 2014-. GOWEX (GOW-MAB, ALGOW-NYSE Alternext, LGWXY-OTC Market), a market leader in creating Wireless Smart Cities®, and Plaza S.A. have signed an agreement through which the Chilean company will become a GOWEX partner in order to provide Free WiFi and geolocalisation services at the shopping centres of Plaza S.A which has millions of visitors in its shopping centres in Chile, Peru and Colombia.
Under this agreement, GOWEX will manage and use the WiFi network for commercial pur-poses in Plaza’s shopping centres while offering free WiFi services to the visitors, a direct channel of communication and publicity for advertisers, as well as a focused strategy to trans-form their shopping centres into smart points of sale. The Vespucio Mall Plaza is the first shopping mall which makes use of GOWEX’ service since today, in order to provide a free and secure WiFi connection in its 311.600 square meters (parking included) for visitors.
Nowadays, there are shopping malls in Chile, Peru and Colombia, which are managed by Pla-za. In fact, the shopping malls are one of the main meeting spots for Latin-American popula-tion, make the centres look like public squares, as they have a high passage of inhabitants.
“By firmly committing to the Chilean and Latin American markets and going hand in hand with a market leader like Mall Plaza, GOWEX consolidates its growth strategy in the continent, offering an innovative, unique service in Latin America, a worldwide benchmark that allows us to get closer to our objective of reaching 600 cities by 2018“, says Juan Catalán GOWEX Director of Development in Latin America.
Cristián Muñoz, Malls and Mall Plaza Experience Manager, adds “after signing an alliance with GOWEX, the chain counts with the first shopping centre offering this service in the country and to their visitors”. The director affirms that “the initiative is aligned with the constant research to deliver an memorable visit experience in our Mall Plaza Vespucio centre.”
Through this service, with no additional cost for users, Mall Plaza contributes to reduce the digital divide in the country, providing an Internet connectivity to million people visiting the shopping mall every month.
3 countries, millions of potential users
The objective of the partnership between GOWEX and Plaza is to reach each and every one of the chain’s shopping centres in Chile, Colombia and Peru in order to offer free WiFi to 840 million potential users per year. Moreover, thanks to this agreement, the shops and advertisers in the Shopping Centres will have the privileged position of being able to use GOWEX WiFi as a channel of communication and direct advertising to their users. This synergy is included within the GOWEX strategy to make a profit from the company’s WiFi networks by using them commercially.
User profile
According to the AHCIET Study “Challenge 2020: Investing to close the Digital Divide in Latin America”, mobile broadband penetration in countries such as Chile is 78% and in Peru it is 45%. However, the user profile indicates that, despite having sufficient access to smartphones and devices with WiFi, a high percentage of the population do not have any as-sociated data plans so WiFi becomes the ideal channel of communication for these users.
