TULSA, OK--(Marketwired - Jun 17, 2014) -  Efftec International, Inc. ( OTC : EFFI ), a holding company focused on direct acquisition and development in growth industries, today announces that the Company has received full approval of the redesigned PotSnob app from Apple's iTunes®. The new, entirely redesigned app has been pushed out and is live for new users as of this release.

Interested parties are encouraged to download the PotSnob app to their Apple® device or to view the app in Apple's iTunes Store using the following link: https://itunes.apple.com/us/app/potsnob/id616048305?mt=8

This update overhauled many aesthetic and core-functional features of the app, including the addition of search & filter by cannabis strain type (Sativa, Indica or Hybrid). The PotSnob app now also includes HD-quality images of each strain, along with details and information associated. As noted previously, this update is the first of many, as the Company builds upon the existing app and database infrastructure.

Aside from the technical design elements added and modified in V1.1, the Company has also moved the app from paid (previously $0.99) to free. This marks the first, and very necessary, step in implementing a monetization strategy for PotSnob. We will continue to discuss our broad strategy in more detail in the near future; but, in short, we have taken this action with one desired result in mind -- acquiring more users to the PotSnob app. We feel strongly that a large user base will be a strong contributor to the app's overall success.

Efftec International, Inc. ( OTC : EFFI ) is a holding company whose focus is the acquisition and development of proprietary technologies. The Company is actively expanding its footprint in the technology marketplace through acquisitions of valuable IP and existing companies with proven business models.

About PotSnob:

PotSnob provides users a sleek and intuitive way to access detailed information pertaining to their favorite cannabis strains. With its new navigation and search functionality put in place, finding your preferred strains has never been this easy. Additionally, the new PotSnob provides laboratory tested THC/CBD levels, concise but detailed strain descriptions, as well as individually paired food recommendations ('munchies') for each strain. The newly redesigned PotSnob app is the cannabis connoisseurs' best friend and companion.

Safe Harbor:
This Press Release may contain, among other things, certain forward-looking statements, including, without limitation, (i) statements with respect to the Company's plans, objectives, expectations and intentions; and (ii) other statements identified by words such as "may," "could," "would," "should," "believes," "expects," "anticipates," "estimates," "intends," "plans" or similar expressions. These statements are based upon the current beliefs and expectations of the Company's management and are subject to significant risks and uncertainties. Actual results may differ from those set forth in the forward-looking statements. These forward-looking statements involve certain risks and uncertainties that are subject to change based on various factors (many of which are beyond the Company's control).