I hope you're right, that Heddle was just naive an

I hope you're right, that Heddle was just naive and the truth is just dawning on him now, and his inexperience in managing public companies explains the rest of his missteps.

That isn't exactly the picture of a seasoned and smart businessman though. Heddle has been involved with JBI and Bordynuik for years now, and certainly long enough to have a good idea what's going on. At his age and with his experience, Heddle might have been expected to have a better sense of his own limitations and capabilities, and held off jumping into the CEO shoes of public company, and a second company to run at that, while he's pretty much busy full time running his first.

The diifferences between Heddle's and Rauber's situations are very signficant in my view. Rauber never piled his own personal wealth into the company. Quite the opposite, he was there as a "taker", and seemed to be doing it for the hefty salary. He may very well have known that JB was full if before he took his job. His battle might have been one of conscience - how long could go on losing sleep at night collecting a salary that was paid for by duped investors, for an easy six-figure gig being JB's front-man. Rauber bolted after 11 months.

Heddle, on the other hand, appears to only be putting money into JBI, after already having been screwed on a JV and losing money as a PIPE investor. He's not drawing a salary, and doesn't appear to be going anywhere after nearing the completion of his 11th month.

Maybe Heddle just is an honest smart guy who got suckered into something outside of his experience, and he'll get the hell outta Dodge before he gets dragged to much further into the muck with JB. If he doesn't do that soon, then this third option won't seem plausible.