I do apologize if I came across like I was rubbing it in that your investment is down! Really, my point in that part was that Heddle, who does appear to be a solid businessman when it comes to running his own business, hasn't done very well at JBI by any measure in any of his responsibilities. Hence one's feelings about him from the perspective of a JBI shareholder should be reevaluated in view of his actual actions and results since he became CEO.
In fact, I think Heddle's long term involvement with JBI, first as a partner in a failed JV and as an underwater PIPE investor, and now as a CEO who doesn't seem to be that engaged in managing things at JBI, is hard to make sense of. I get into that in my previous post if you're interested.