GOWEX and Mall Plaza lead the largest free WiFi project in Latin America retailers sector
Mall Plaza is the leading shopping centres chain of in Chile and one of the largest retailers in Latin America, with presence in Colombia and Peru
Today Vespucio Mall Plaza inaugurates its free WiFi project which will be extended to the chain's shopping centres in Santiago de Chile, Valpara?so, Lima, Cartagena de Indias, Arequipa among others etc.
Madrid, 5th June 2014-. GOWEX (GOW-MAB, ALGOW-NYSE Alternext, LGWXY-OTC Market), a market leader in creating Wireless Smart Cities?, and Plaza S.A. have signed an agreement through which the Chilean company will become a GOWEX partner in order to provide Free WiFi and geolocalisation services at the shopping centres of Plaza S.A which has millions of visitors in its shopping centres in Chile, Peru and Colombia.
Under this agreement, GOWEX will manage and use the WiFi network for commercial purposes in Plaza?s shopping centres while offering free WiFi services to the visitors, a direct channel of communication and publicity for advertisers, as well as a focused strategy to transform their shopping centres into smart points of sale. The Vespucio Mall Plaza, located in La Florida, Santiago de Chile, is the first shopping centre that already enjoy the GOWEX service
Shopping centres managed by Plaza are spread throughout Chile, Peru and Colombia in important cities as Valpara?so, Cartagena de Indias, Lima and Santiago de Chile itself, offering services to millions of visitors... The Vespucio Mall Plaza (243,000 square metres), chosen to inaugurate the WiFi service, has more than 40 million visitors annually. Shopping centres are one of the main meeting points for people in Latin America with constant people traffic, similar than the Spanish and European squares...
By firmly committing to the Chilean and Latin American markets and going hand in hand with a market leader like Mall Plaza, GOWEX consolidates its growth strategy in the continent, offering an innovative, unique service in Latin America, a worldwide benchmark that allows us to get closer to our objective of reaching 600 cities by 2018, says Juan Catal?n GOWEX Director of Development in Latin America.
Cristi?n Mu?oz, Mall Plaza commercial corporate manager, said that this is a reflection of the work we do every day to deliver more and better services to our visitors. From the creation of Mall Plaza, we made a commitment to the communities around our shopping centres, for which we are constantly working to improve their quality of life.
3 countries, millions of potential users
The objective of the partnership between GOWEX and Plaza is to reach each and every one of the chain's shopping centres in Chile, Colombia and Peru in order to offer free WiFi to 840 million potential users per year. Moreover, thanks to this agreement, the shops and advertisers in the Shopping Centres will have the privileged position of being able to use GOWEX WiFi as a channel of communication and direct advertising to their users. This synergy is included within the GOWEX strategy to make a profit from the company's WiFi networks by using them commercially.
User profile
According to the AHCIET Study Challenge 2020: Investing to close the Digital Divide in Latin America, mobile broadband penetration in countries such as Chile is 78% and in Peru it is 45%. However, the user profile indicates that, despite having sufficient access to smartphones and devices with WiFi, a high percentage of the population do not have any associated data plans so WiFi becomes the ideal channel of communication for these users.
