Alright, I'd actually agree with all that. You pr
Post# of 9964
Posted On: 06/03/2014 12:05:37 PM
Alright, I'd actually agree with all that. You probably have people less likely to try it without promotions at bars and clubs and such.
To me, I think product availability is obviously the first step. The thing is, we're not really out in Costco yet. And we're probably not in a whole heck of a lot of bars/clubs yet. So until the product is OUT THERE, any promotion would be more of a fluff piece than anything else. If they're going to tell me on Twitter or through something else to try a Maranitini, I'd like it to be available first. I don't want to hear that it will soon be available.
Does Costco offer liquor taste testings like they do with all their other products? I know liquor stores will often have something like that set up in the store, so I wasn't sure if Costco also did that.
Twitter is a good place to get the word out, but if the product right now is centralized around LA, I think they also need ads around LA. A billboard, a bus stop, a local magazine or newspaper, etc.
BUT as I said, I think the fact that the product is available is the most important aspect and is the key to any marketing here. Unless the product sucks or is overpriced, which all indications are that it does not and hopefully it is not, then the product will sell. If people like it, then it will sell more. I just don't see a need to start marketing YET. Wait till it's out there and they'll market it I'd hope.
To me, I think product availability is obviously the first step. The thing is, we're not really out in Costco yet. And we're probably not in a whole heck of a lot of bars/clubs yet. So until the product is OUT THERE, any promotion would be more of a fluff piece than anything else. If they're going to tell me on Twitter or through something else to try a Maranitini, I'd like it to be available first. I don't want to hear that it will soon be available.
Does Costco offer liquor taste testings like they do with all their other products? I know liquor stores will often have something like that set up in the store, so I wasn't sure if Costco also did that.
Twitter is a good place to get the word out, but if the product right now is centralized around LA, I think they also need ads around LA. A billboard, a bus stop, a local magazine or newspaper, etc.
BUT as I said, I think the fact that the product is available is the most important aspect and is the key to any marketing here. Unless the product sucks or is overpriced, which all indications are that it does not and hopefully it is not, then the product will sell. If people like it, then it will sell more. I just don't see a need to start marketing YET. Wait till it's out there and they'll market it I'd hope.
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