It shows percentages, look again. The excerpts we

It shows percentages, look again.
The excerpts were taken from this book
http://www.amazon.com/s?ie=UTF8&scn=28315...ive=390957

15% to 20%. Royalty rate for Beatles’ products. “Beatles' products ‘have the highest royalty rate, but they sell well,’ Apple demands somewhere in the neighborhood of 15 percent to 20 percent in royalties on licensed products.’” The Beatles. Music royalty rates. (Peter Miniaci, owner of The Beatlemania Shoppe in Toronto quoted in Dan Higgins, “Beatles fans obtain rare license to offer product,” Albany Times Union, Albany, NY, April 13, 2005) Beatlemania products. Discover more detailed information about music royalties, music royalty rates and music intellectual property and how intellectual property law impacts musical creativity and the music business.



15% or more. Software licensing royalty rate paid by Dell Computers for highly marketable products. "Francine Segars, strategic commodity manager who negotiates software licensing agreements for Dell Computers [800-289-3355] in Austin, Texas, asserts that it's not unusual for an inventor to receive 15% or more in royalties for a highly marketable product." Software license royalty rates. License agreement royalty rates. (Williams-Harold, Bevolyn, “You've got it made! (developing invention ideas),” Black Enterprise, June 1, 1999)



Up to 15%. Licensing royalty rates paid for video game inventions. “The industry average for licensing is about 3 percent, but if the product has a patent, the inventor can ask for a higher royalty, [Bob DeMatteis, author of From Patent to Profit] said. It also varies by market potential. For example, he said, the rate for a plastic flip top might be a fraction of a percentage point, but a video game could be up to 15 percent.” Fliptop. Video game inventions. Video game successes. (Bob DeMatteis quoted in Thuy-Doan Le, “Entrepreneurial spirit starts to pay off for Sacramento, Calif.-area inventor,” The Sacramento Bee, December 12, 2004) View the latest in newly released video game products.


10% to 12%. Royalty rates offered small webcasters. “Record labels also offered small webcasters -- those with revenue of less than $1.25 million annually -- a flat royalty rate of 10 percent to 12 percent of revenue.” Music royalty rate. “Online Radio Fears for Its Future Over Royalty Fees for Record Labels,” San Diego Union-Tribune, August 31, 2007)