http://www.rapidtvnews.com/2013053128039/blackarro
Post# of 17653
Posted On: 05/31/2014 1:08:58 AM
http://www.rapidtvnews.com/2013053128039/blac...video.html
Michelle Clancy | 31 May 2013
Interactive advertising provider BlackArrow has launched BlackArrow Linear, a standards-based solution for extending live and linear TV programming to IP devices.
The company also announced collaborations with ecosystem partners like Elemental, Envivio, RGB Networks and SeaWell Networks to streamline integrations and technology deployments into IP-based TV infrastructures.
BlackArrow Linear enables pay-TV providers to control insertion of advertising and content into live IP video streams. It combines knowledge of the original linear broadcast schedule and blackout and alternate programming options to control the dynamic insertion of ad and content selections into a live feed at the appropriate time. Thus, it supports dynamic ad insertion (DAI) of local or national ads within linear streams; linear replication of original broadcast ads within linear streams; alternate content delivery to viewers in certain geographic areas or circumstances; and linear addressability for targeted ads based on subscriber data.
BlackArrow Linear, in conjunction with the other BlackArrow Advanced Advertising System software components and BlackArrow's partner systems, allows service providers to unify audiences, measurement and monetisation rights and policies for TV delivered over both traditional QAM and new IP platforms. It also provides ad routing and mediation services, enabling sales organisations and affiliate partners to use their existing ad servers for fulfilment of inventory.
Meanwhile, BlackArrow has partnered with a range of vendors to tackle the technical complexities of handling split-second signal messaging and packaging unique ads into live streams. Working together with Elemental Technologies, Envivio, RGB Networks, and SeaWell Networks, the group has pledged to work on interoperability challenges.
"The migration of TV to new screens and the rise of IP as an effective video delivery platform are creating profound new opportunities for the pay-TV industry," said Chris Hock, senior vice president of product management and marketing for BlackArrow. "BlackArrow Linear and the entire BlackArrow Advanced Advertising System enable the global pay-TV industry to extend TV programming to new IP platforms in a way which facilitates cross-platform marketing and ads sales and opens up new data-based business opportunities."
Read more: BlackArrow launches linear advertising platform for IP video | Pay-TV | News | Rapid TV News http://www.rapidtvnews.com/2013053128039/blac...z33GbeoLCj
Michelle Clancy | 31 May 2013
Interactive advertising provider BlackArrow has launched BlackArrow Linear, a standards-based solution for extending live and linear TV programming to IP devices.
The company also announced collaborations with ecosystem partners like Elemental, Envivio, RGB Networks and SeaWell Networks to streamline integrations and technology deployments into IP-based TV infrastructures.
BlackArrow Linear enables pay-TV providers to control insertion of advertising and content into live IP video streams. It combines knowledge of the original linear broadcast schedule and blackout and alternate programming options to control the dynamic insertion of ad and content selections into a live feed at the appropriate time. Thus, it supports dynamic ad insertion (DAI) of local or national ads within linear streams; linear replication of original broadcast ads within linear streams; alternate content delivery to viewers in certain geographic areas or circumstances; and linear addressability for targeted ads based on subscriber data.
BlackArrow Linear, in conjunction with the other BlackArrow Advanced Advertising System software components and BlackArrow's partner systems, allows service providers to unify audiences, measurement and monetisation rights and policies for TV delivered over both traditional QAM and new IP platforms. It also provides ad routing and mediation services, enabling sales organisations and affiliate partners to use their existing ad servers for fulfilment of inventory.
Meanwhile, BlackArrow has partnered with a range of vendors to tackle the technical complexities of handling split-second signal messaging and packaging unique ads into live streams. Working together with Elemental Technologies, Envivio, RGB Networks, and SeaWell Networks, the group has pledged to work on interoperability challenges.
"The migration of TV to new screens and the rise of IP as an effective video delivery platform are creating profound new opportunities for the pay-TV industry," said Chris Hock, senior vice president of product management and marketing for BlackArrow. "BlackArrow Linear and the entire BlackArrow Advanced Advertising System enable the global pay-TV industry to extend TV programming to new IP platforms in a way which facilitates cross-platform marketing and ads sales and opens up new data-based business opportunities."
Read more: BlackArrow launches linear advertising platform for IP video | Pay-TV | News | Rapid TV News http://www.rapidtvnews.com/2013053128039/blac...z33GbeoLCj
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