ETGG News .018
Enerbrite Technologies Group Inc. in Final Contract Negotiations with Mega Powerhouse Product Placement Agency out of Hollywood, California
2012-10-22 09:48 ET - News Release
HOLBROOK, N.Y., Oct. 22, 2012 /PRNewswire/ -- Enerbrite Technologies Group Inc., (Pink Sheets: ETGG) today announced its in final contract negotiations with a very well known product placement agency out of Hollywood, CA.
Part of the strategy outlined in the contract is as follows:
- Celebrities outreach and introduction of SLAM, gifting them with SLAM, making it a part of their lifestyles.
- Pictures will be taken while celebrities are tasting SLAM, in order to communicate celebrities' preferences and where SLAM is available for purchase.
- Outreach to celebrities through personal stylists, publicists, photographers and promoting SLAM in various media outlets.
- Product placement in movies; using connections in Hollywood placing SLAM in appropriate movies and film to build brand recognition internationally.
- Using the Hollywood address where the placement agent is located, in order to communicate that SLAM is available in one of the most influential and media centered cities in the world; a showroom space will be dedicated to the SLAM INFUSINATION Brand and Products.
- SLAM INFUSINATION will be able to create a look-book of celebrity following and engage the public with brand identity; through our efforts you will be able to show the celebrity brand awareness on your website for distinction and will enable SLAM to utilize sales representatives and aid the distribution around the globe as brought first into the US market.
- Organization of a special SLAM soiree at a trendy hospitality hotspot to meet top celebrities and stylists for future celebrity placement, magazine photo shoot, and TV/movie exposures.
"Long gone are the days when long legged, skinny-framed models or health and nutrition conscious models, would propel a brand or product to the top. Celebrities are the new models and spokespeople for the biggest brands today," says Enerbrite CEO Peter Scalise.