$APRU .0008 Apple Rush Co. Inc. announces acquisition by LiveWire Ergogenics, Inc and Intention to
Change Apple Rush Company Name to Applied Herbaceuticals, Inc.
http://www.otcmarkets.com/otciq/ajax/showNews...=872118147
Yorba Linda, Calif. (May 20, 2014) — The Apple Rush CO. Inc. (OTCPINK: APRU) is pleased
to inform shareholders that it has come to terms with LiveWire Ergogenics, Inc. (OTCQB:
LVVV) LiveWire Ergogenics, Inc and the family of Robert Corr, controlling shareholders of
APRU, to become a majority owned subsidiary and has announced its intention to change the
name of Apple Rush Company to Applied Herbaceuticals, Inc. and will continue to trade under
the symbol APRU. Corr Brands, Inc. has been retained as a consultant to the business unit and
will be leading the beverage division in sales and product development.
Pursuant to the transaction, Applied Herbaceuticals will become a brand holding and
development company within the nutritional supplement sector. “Our new business plan will be
to rapidly develop new products that we feel are in the hottest categories and capitalize on the
manufacturing capabilities of LiveWire Ergogenics, Inc. We plan to announce new products of
our own and private label products that we will launch with a short production run to test
viability in the market. With our long term exclusive worldwide license of the Apple Rush and
Ginseng Rush brands we intend to re-introduce these products within the coming months,” stated
Tony Torgerud, CEO of Applied Herbaceuticals.
Commenting on the transaction, Livewire CEO, Bill Hodson, stated: “We are putting into place a
dynamic management structure to utilize the strengths of our team members most effectively.
This division will allow us the flexibility of distribution for our cutting edge healthier alternative
supplements and Hemp CBD based product lineup.” “I'm very inspired about this License
agreement with Livewire. The Apple Rush brand, now entering its 41st year and the Ginseng
Rush brand in it's 36th year, will be expanding significantly with Livewire's professional and
international sales and marketing team. I'm confident that Bill, Tony, and the rest of the
Livewire team will create new and exciting opportunities for the brands and the shareholders,”
says Bob Corr, CEO of Corr Beverage, Inc.
Tony Torgerud, CEO of Applied Herbaceuticals, stated, “We are entering a new era for the entire
LiveWire family of brands and are approaching these new challenges with renewed vigor. I
believe this opportunity will allow us to drive shareholder value within the entire LiveWire
family of brands. We will be working on audited financials for the past two years over the next
couple of months and have plans to have them completed within the guidelines of the SEC and
Finra,” continued Torgerud.
Applied Herbaceuticals is developing a new corporate website, Appliedherbaceuticals.com that
will be linked directly to LiveWireErgogenics.com with independent branding websites back
linked as well. We will also create a significant social media presence with facebook, twitter,
and instagram
Change Apple Rush Company Name to Applied Herbaceuticals, Inc.
http://www.otcmarkets.com/otciq/ajax/showNews...=872118147
Yorba Linda, Calif. (May 20, 2014) — The Apple Rush CO. Inc. (OTCPINK: APRU) is pleased
to inform shareholders that it has come to terms with LiveWire Ergogenics, Inc. (OTCQB:
LVVV) LiveWire Ergogenics, Inc and the family of Robert Corr, controlling shareholders of
APRU, to become a majority owned subsidiary and has announced its intention to change the
name of Apple Rush Company to Applied Herbaceuticals, Inc. and will continue to trade under
the symbol APRU. Corr Brands, Inc. has been retained as a consultant to the business unit and
will be leading the beverage division in sales and product development.
Pursuant to the transaction, Applied Herbaceuticals will become a brand holding and
development company within the nutritional supplement sector. “Our new business plan will be
to rapidly develop new products that we feel are in the hottest categories and capitalize on the
manufacturing capabilities of LiveWire Ergogenics, Inc. We plan to announce new products of
our own and private label products that we will launch with a short production run to test
viability in the market. With our long term exclusive worldwide license of the Apple Rush and
Ginseng Rush brands we intend to re-introduce these products within the coming months,” stated
Tony Torgerud, CEO of Applied Herbaceuticals.
Commenting on the transaction, Livewire CEO, Bill Hodson, stated: “We are putting into place a
dynamic management structure to utilize the strengths of our team members most effectively.
This division will allow us the flexibility of distribution for our cutting edge healthier alternative
supplements and Hemp CBD based product lineup.” “I'm very inspired about this License
agreement with Livewire. The Apple Rush brand, now entering its 41st year and the Ginseng
Rush brand in it's 36th year, will be expanding significantly with Livewire's professional and
international sales and marketing team. I'm confident that Bill, Tony, and the rest of the
Livewire team will create new and exciting opportunities for the brands and the shareholders,”
says Bob Corr, CEO of Corr Beverage, Inc.
Tony Torgerud, CEO of Applied Herbaceuticals, stated, “We are entering a new era for the entire
LiveWire family of brands and are approaching these new challenges with renewed vigor. I
believe this opportunity will allow us to drive shareholder value within the entire LiveWire
family of brands. We will be working on audited financials for the past two years over the next
couple of months and have plans to have them completed within the guidelines of the SEC and
Finra,” continued Torgerud.
Applied Herbaceuticals is developing a new corporate website, Appliedherbaceuticals.com that
will be linked directly to LiveWireErgogenics.com with independent branding websites back
linked as well. We will also create a significant social media presence with facebook, twitter,
and instagram
