The AFB plan had me thinking outside the box a little this morning, so I ended up sending a suggestion email to Investor Relations...
Hello,
I am a fairly small-time investor in Marani and am not looking to waste your time with this email, but I apologize for its length. I think you guys are doing a great job with the rollout and building the network. I have an idea that maybe you either thought of it already or maybe it's just a terrible idea, but being that I don't plan on starting any sort of business in alcohol anytime soon, I thought I'd at least share it with you...
I think the easiest way to get a lot of eyes on your product as possible (without paying through the nose for TV space and such) is at sporting venues. I know everything's starting in CA, so just a thought would be to try to get your product into the Staples Center or Dodger Stadium or anything like that. Drinks could be very expensive there, so maybe it won't sell a ton, but I would think it would sell enough to the fans who are not looking for a beer. I would think it'd be cheap marketing. You get 40,000+ people walking by your product every game, and I don't think you have real competition in a stadium like you would in a liquor store or bar. Some of those attendees are restaurant owners, liquor store owners, just vodka drinkers, etc.
Not to mention, sporting events are trending towards a very corporate feel. The everyday, beer-guzzling fan is becoming a thing of the past. You have more high-end attendants, on top of the fact that every stadium has plenty of boxes that could maybe stock Marani. As a New Jersey resident, I'm just picturing walking into MetLife Stadium and seeing Marani stands with signature drinks selling for $15+ and ads in a number of locations. Might get some of the average fan, but definitely might pique the interest of the high-end consumer at these games, whether in the boxes or in these special VIP areas and bars that most stadiums are being built with now.
This whole idea branched off the original one I had this morning which was Six Flags theme parks (or even better, Disney). I do a lot of work for Six Flags and notice the occasional beer tents and such. Not every parent's a beer drinker, and I wouldn't know personally, but I'm sure taking your kids to Six Flags definitely warrants a drink or two. Again, I see it as cheap marketing exposure with some sales attached to it.
Sorry for the long email, and as I said, these might be terrible ideas, but the Air Force Base plan you guys had got me thinking a little outside the box and I thought I'd at least relay the information to you in case it intrigued you as well.
Thanks,
Mike
Hello,
I am a fairly small-time investor in Marani and am not looking to waste your time with this email, but I apologize for its length. I think you guys are doing a great job with the rollout and building the network. I have an idea that maybe you either thought of it already or maybe it's just a terrible idea, but being that I don't plan on starting any sort of business in alcohol anytime soon, I thought I'd at least share it with you...
I think the easiest way to get a lot of eyes on your product as possible (without paying through the nose for TV space and such) is at sporting venues. I know everything's starting in CA, so just a thought would be to try to get your product into the Staples Center or Dodger Stadium or anything like that. Drinks could be very expensive there, so maybe it won't sell a ton, but I would think it would sell enough to the fans who are not looking for a beer. I would think it'd be cheap marketing. You get 40,000+ people walking by your product every game, and I don't think you have real competition in a stadium like you would in a liquor store or bar. Some of those attendees are restaurant owners, liquor store owners, just vodka drinkers, etc.
Not to mention, sporting events are trending towards a very corporate feel. The everyday, beer-guzzling fan is becoming a thing of the past. You have more high-end attendants, on top of the fact that every stadium has plenty of boxes that could maybe stock Marani. As a New Jersey resident, I'm just picturing walking into MetLife Stadium and seeing Marani stands with signature drinks selling for $15+ and ads in a number of locations. Might get some of the average fan, but definitely might pique the interest of the high-end consumer at these games, whether in the boxes or in these special VIP areas and bars that most stadiums are being built with now.
This whole idea branched off the original one I had this morning which was Six Flags theme parks (or even better, Disney). I do a lot of work for Six Flags and notice the occasional beer tents and such. Not every parent's a beer drinker, and I wouldn't know personally, but I'm sure taking your kids to Six Flags definitely warrants a drink or two. Again, I see it as cheap marketing exposure with some sales attached to it.
Sorry for the long email, and as I said, these might be terrible ideas, but the Air Force Base plan you guys had got me thinking a little outside the box and I thought I'd at least relay the information to you in case it intrigued you as well.
Thanks,
Mike
