http://www.ericsson.com/news/1761187 Ericsson i
Post# of 17653
Posted On: 05/12/2014 7:46:30 PM
http://www.ericsson.com/news/1761187
Ericsson is building an end-to-end integrated platform for Pay TV service providers based entirely on web and cloud technologies. The new software as a service platform makes it possible for TV operators to quickly respond to a changing marketplace, enabling the efficient deployment and scale of services while accommodating the intense loads associated with live TV. In addition, the system uses analytics driven by big data, helping operators manage new investments quickly and cost-effectively.
Sorry if I'm repeating , I really liked this post .
http://www.c2meworld.com/distributiondelivery...it-can-be/
This post is one of a series about SPROCKIT 2014 companies. SPROCKIT is a year-round startup program that kicks off at the NAB Show and spotlights 27 disruptive companies in media and entertainment. The participating startups meet directly with industry leaders to showcase their ideas, discuss solutions to industry challenges and stand out in the cluttered startup market. You can check out the SPROCKIT sessions page to find out when the startups will be presenting, or visit the SPROCKIT Hub (C2455) at NAB Show, April 5–10, in Las Vegas.
There is no question that multi-platform content delivery is evolving from the “hot new feature” to table stakes in the television industry. From ABC’s live streaming of the Oscars and CBS’ streaming of NCAA basketball, to Comcast’s Xfinity TVGO app, broadcasters and distributors alike are rolling out products that deliver content to new platforms: smartphones, tablets, game consoles, and smart TVs.
To a large extent, the industry is sprinting to keep up with its customers’ new behavior. After all, between 2011 and 2012, consumers increased their video consumption on mobile devices by 100 percent. Although we’re still in the growth phase of “TV Everywhere,” being able to watch content anywhere, anytime, is rapidly becoming a must-have for consumers.
But are we deluding ourselves by calling it TV Everywhere? Because it isn’t really everywhere, is it?
Unfortunately, if you’ve got a video app on your iPad, you can’t watch your local broadcast news or favorite primetime shows in a number of locations. You’re out of luck if you’re traveling and simply not connected to a high-speed pipe, as is the case for most of us many times a day. Today’s TVE solutions rely primarily on streaming technology, which means you need consistent, reliable, fast, (and ideally non-metered or free) Internet service. TVE is liberating in theory, but in reality, we remain tethered to a big pipe because we’re limited to where and when we have high-speed Internet access.
Think of the sense of liberation when consumers can load up their mobile devices with their favorite TV shows, even last night’s newscast, and watch that programming wherever and whenever they want, without having to depend on an Internet connection. I’ll use myself as an example. To get to NAB Show, I will fly in from Pittsburgh. If you are like me, and 60 percent of iPad owners, your iPad didn’t come with a cellular data plan, so you depend on Wi-Fi hot spots for Internet access. Even though some airlines have Wi-Fi now available on board, you certainly can’t use it to stream HD video. What I’d like is to download a few episodes of “Modern Family” and “American Idol” along with KDKA’s most recent news and local sports updates onto my iPad for later viewing on the plane. That is truly TV Everywhere.
Some big players in the over-the-top (OTT) space have recognized the value of download. Notably, Apple’s iTunes is primarily a download (to rent or own) service for TV and movies. Amazon Prime offers some content for download as well. With more than 50,000 titles a day downloaded from iTunes, it is even more important that the television industry quickly roll out services to meet the customer where they are, or we risk becoming irrelevant.
There’s no reason why broadcast TV can’t be part of this movement and simultaneously expand revenue opportunities. Why not create next-day local news and sports packages, complete with fresh ads that are automatically delivered daily to a viewer’s mobile device? The technology exists today to push downloaded content with dynamic ad insertion to multiple mobile platforms.
Giving consumers the ability to be totally untethered and completely flexible with how they watch the best and most popular content from their favorite broadcasters keeps the industry relevant to younger audience and a reason not to always go to iTunes or Netflix. It is an opportunity the industry must not miss. And once we get all the pieces in place, the marketing is easy. That’s when we can really call it “True TV Everywhere.”
About the Author
Melani Griffith joined Penthera in 2013. Prior to her job at this innovative software company, Griffith spent seven years with Insight Communications, the nation’s ninth-largest cable television company, before it was acquired by Time Warner Cable. At Insight she was senior vice president of programming and video product management. In that role Griffith was responsible for negotiating all of the content deals for linear, video-on-demand and broadband as well as creating and executing on the video product strategy.
Ericsson is building an end-to-end integrated platform for Pay TV service providers based entirely on web and cloud technologies. The new software as a service platform makes it possible for TV operators to quickly respond to a changing marketplace, enabling the efficient deployment and scale of services while accommodating the intense loads associated with live TV. In addition, the system uses analytics driven by big data, helping operators manage new investments quickly and cost-effectively.
Sorry if I'm repeating , I really liked this post .
http://www.c2meworld.com/distributiondelivery...it-can-be/
This post is one of a series about SPROCKIT 2014 companies. SPROCKIT is a year-round startup program that kicks off at the NAB Show and spotlights 27 disruptive companies in media and entertainment. The participating startups meet directly with industry leaders to showcase their ideas, discuss solutions to industry challenges and stand out in the cluttered startup market. You can check out the SPROCKIT sessions page to find out when the startups will be presenting, or visit the SPROCKIT Hub (C2455) at NAB Show, April 5–10, in Las Vegas.
There is no question that multi-platform content delivery is evolving from the “hot new feature” to table stakes in the television industry. From ABC’s live streaming of the Oscars and CBS’ streaming of NCAA basketball, to Comcast’s Xfinity TVGO app, broadcasters and distributors alike are rolling out products that deliver content to new platforms: smartphones, tablets, game consoles, and smart TVs.
To a large extent, the industry is sprinting to keep up with its customers’ new behavior. After all, between 2011 and 2012, consumers increased their video consumption on mobile devices by 100 percent. Although we’re still in the growth phase of “TV Everywhere,” being able to watch content anywhere, anytime, is rapidly becoming a must-have for consumers.
But are we deluding ourselves by calling it TV Everywhere? Because it isn’t really everywhere, is it?
Unfortunately, if you’ve got a video app on your iPad, you can’t watch your local broadcast news or favorite primetime shows in a number of locations. You’re out of luck if you’re traveling and simply not connected to a high-speed pipe, as is the case for most of us many times a day. Today’s TVE solutions rely primarily on streaming technology, which means you need consistent, reliable, fast, (and ideally non-metered or free) Internet service. TVE is liberating in theory, but in reality, we remain tethered to a big pipe because we’re limited to where and when we have high-speed Internet access.
Think of the sense of liberation when consumers can load up their mobile devices with their favorite TV shows, even last night’s newscast, and watch that programming wherever and whenever they want, without having to depend on an Internet connection. I’ll use myself as an example. To get to NAB Show, I will fly in from Pittsburgh. If you are like me, and 60 percent of iPad owners, your iPad didn’t come with a cellular data plan, so you depend on Wi-Fi hot spots for Internet access. Even though some airlines have Wi-Fi now available on board, you certainly can’t use it to stream HD video. What I’d like is to download a few episodes of “Modern Family” and “American Idol” along with KDKA’s most recent news and local sports updates onto my iPad for later viewing on the plane. That is truly TV Everywhere.
Some big players in the over-the-top (OTT) space have recognized the value of download. Notably, Apple’s iTunes is primarily a download (to rent or own) service for TV and movies. Amazon Prime offers some content for download as well. With more than 50,000 titles a day downloaded from iTunes, it is even more important that the television industry quickly roll out services to meet the customer where they are, or we risk becoming irrelevant.
There’s no reason why broadcast TV can’t be part of this movement and simultaneously expand revenue opportunities. Why not create next-day local news and sports packages, complete with fresh ads that are automatically delivered daily to a viewer’s mobile device? The technology exists today to push downloaded content with dynamic ad insertion to multiple mobile platforms.
Giving consumers the ability to be totally untethered and completely flexible with how they watch the best and most popular content from their favorite broadcasters keeps the industry relevant to younger audience and a reason not to always go to iTunes or Netflix. It is an opportunity the industry must not miss. And once we get all the pieces in place, the marketing is easy. That’s when we can really call it “True TV Everywhere.”
About the Author
Melani Griffith joined Penthera in 2013. Prior to her job at this innovative software company, Griffith spent seven years with Insight Communications, the nation’s ninth-largest cable television company, before it was acquired by Time Warner Cable. At Insight she was senior vice president of programming and video product management. In that role Griffith was responsible for negotiating all of the content deals for linear, video-on-demand and broadband as well as creating and executing on the video product strategy.
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