As am I!! I cannot wait for MRIB to have distribut
Post# of 9964
Personally I don't mind, as long as nobody is panic dumping I'm sure we're all on the same wavelength of waiting for that contract news and quarterly.
That is coming this week!!
Once the quarterly comes out people, that is another promise fulfilled! Belgian said the states they are applying for coincide with Restaurant Depot's alcohol approved states and i believe that is a smart strategy to getting mass distribution started.
I see their focus has changed from trying to directly sell vodka to the consumer through retail stores and are trying for the less riskier route which is through stores and institutions like bars / restaurants.
Its a lot faster to get the brand out if these bars / restaurants are pushing the product and once word gets out, it will be available in retail markets.
Anyone have any thoughts on my analysis of their strategy? I'm just thinking of risk / reward here versus strategy. It's a lot more expensive to just put marani in a bunch of stores and then try to get the name out, they need another incentive and that is the discount prices at RD.
Anyone know if RD carries other high-end liquor brands such as GG, Belvedere etc? If they don't MRIB is tapping into an untouched market there for premium vodka.