OK while reading the PR over and over, what is in

OK while reading the PR over and over, what is in it that we ALREADY dont know? What exactly spooked everyone about it? I keep reading it and I cant find anything deceiving or wrong with it. here it is again, I put my thoughts in ()

FT. LAUDERDALE, Fla. , March 8, 2012 /PRNewswire/ -- Baron Capital Enterprises, Inc. (OTCPK: BCAP) ( www.baroncapitalenterprise.com ) would like to take this time to update shareholders on the Company.

Baron Capital's 2 year business plan is predicated on the Company owning and operating a brokerage firm. The brokerage is the catalyst that will feed all the other pieces of the Company. To date, the Company has not purchased a brokerage firm and does not offer any brokerage services. ( we already know this)

The transfer agency is operational, but does not have any active clients as of yet. The Company was working with Trans Global Group to be its first client, but Trans Global does not have the money to change its transfer agency. Baron was initially going to loan them the money to facilitate the move, but decided the money would be better used in-house. Trans Global would have moved two companies to the transfer agency and Baron was working on two others. To date, none have setup transfer services with Baron. ( ok he is explaining why there is no clients to date now)

The Company is not actively marketing its transfer agency services at this time. When the Company can successfully purchase and own a brokerage service then Baron will begin marketing its service as it will have something unique to offer .( is that good or bad? Thats what we want right?)

Baron has made some changes to its website by disabling pages of its business plan not in operation as of yet. In the future, when and as these services become available the pages will be added back to the website. ( That is good because if clients go to Barons web site they will expect services, since he has none of those services up and running, he shouldnt have it as an option yet, smart move)

Baron has not made any changes to its capital structure and is currently working on financing options to meet its future needs. Once the Company can secure the required capital to acquire a brokerage firm to meet its needs the Company will amend its Articles of Incorporation. ( we will wait for that)

The Company plans to file its year end report for fiscal year 2011 by the end of March (Im sure its not much as we ALL know)  SO whats the problem with this PR that a sell off has happened? AM I missing something or is it to just get cheaper shares before the brokerage is bought?