Anti-ageing market growth! Antiagers Buoy U.S.

Anti-ageing market growth!

Antiagers Buoy U.S. Skin Care’s Positive Growth

The U.S. skin care category is expected to swell by $264 million 2009–2014, largely driven by nourishers/antiagers. While cleansers and acne treatments, notably body and facial moisturizers, have reached maturity and are expected to see sales growth slow or even decline, the nourishers/antiagers category shows no signs of slowing down. Demand for antiaging products will be driven by the aging U.S. population, with the number of consumers over 50 set to rise by more than 10 million 2009–2014.