OWOO has a unique strategy too.
Their strategy is to be the leading provider of multi-cultural doll products to the specialty, affinity, and mass merchandise retail marketplace through a focus on direct and online sales models.
Key elements of our strategy include:
1. Developing an online presence for One World . By focusing our core sales on internet and catalog sales, we believe we will be able to capture our market while eliminating the “eye level competition” we would face in the retail stores.
2. Driving business by utilizing the celebrity of our lead doll designer to promote the products globally. We will be conducting a major global PR campaign around Stacey McBride-Irby, as the creator of the So In Style line of Barbie dolls.
3. Using the power of celebrity partners and PR to develop relationships with major store chains . We also intend to conduct celebrity VIP meet and greets to introduce and promote One World to major store chains.