Sustainability is a hot buzzword and can provide more profits. That's why it's caught on so. And software like SAP and cloud applications have had to include this concept and strategy in their offerings. Companies may be bucking the trend on ewaste so far, but they're not stupid. Although they give a lot of empty lip service to being "green" because it hides the crap they're really doing, it's a good way to show the public they're trying to be diligent and improve their image. So it's smart PR and a definite way to increase the bottom line as well. Hell, have you seen the disgusting big oil commercials about how green they pretend to be? But more importantly manufacturer's rethinking product returns handling to turn what's been waste into more profit? Anyway, it's a moot point I guess since there's so much room here.
With EWSI it always comes back to the same thing: Patience. Yes, I still know what I bought. But the hiccups haven't furthered my confidence and they have also delayed what was already a long climb for EWSI. I wish I could ignore things till about August when 2nd qtr comes out. It will be at least then before there's any traction, IMO.