Hesitant I am to agree with such an assessment because I

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EliteYoda Floatable1 #11844
Hesitant I am to agree with such an assessment because I know full well that it takes a very long time and much effort to build a start up business from scratch, all the while satisfying shareholders amidst a tough fund raising environment, however I must admit that the language over the years has been very "forward looking" and there has been consistent disappointment time and again in the lack of realized action versus the alleged "imminent" "great things coming soon".

I agree that the logo and packaging designs are rudimentary but then again often simplicity is beauty and even Apple products have rather simple elegant packaging designs and logos. The creative process can be arduous though I imagine a decent design could have created on a more efficient timeline. It does seem like management is taking time with each aspect of the new product, so much so, it makes one wonder if there are intentional delays or elongating certain tasks in order to cover up the lack of progress in others, though that would all be speculation, then again even if this were the case, this industry is so competitive, IMO there would be no reason to rush a sub-par design out to the market just so everyone can call it another generic Alibaba ecig from China.
The new dry herb vaporizer could be a game changer if the quality is outstanding and it catches on with the hardcore vapers. I think the extra long life of the battery could be the one major advantage for consumers which the other devices will not be able to compete against. In my opinion, it is probably going too far to call management's failures and delays and timeline disappointments a "sham" or "dangly carrot"s, but I would agree that the constant lack of real progress (with the exception of the audit and 10K filing as well as funding) in regards to corporate goals with launching a new product and getting the company cash flow positive raises questions as to management's performance, and that typically is a primary concern for potential investors and existing shareholders as far as goes the performance of the stock.

I think the two main positives right now are the upcoming, dare I say "imminent", launch of the new dry herb vaporizer unit, which could have a disruptive effect in the ecig market, and, the fact that management has in fact delivered on long term promises made to bring this company to fully reporting status, which is no small feat for a micro cap company; especially with RFMK's questionable past with previous "management".
I think the two main negatives right now are the lack of bid support which fails the new $0.01 bid requirements on the OTC (so perhaps back down to the Pink Sheets for RFMK), and, the gigantic O/S spiraling out of control upwards of 3.5B and growing which makes it more and more difficult to get this company to a level whereby earnings can bring positive cash flow and real shareholder value. The ongoing lack of real business corporate goals is a concern for shareholders and I would imagine potential investors are likely waiting on the sidelines to see if RFMK can deliver on the business side of the equation before entering into long term positions, especially after the rally it has had this year from almost triple one to one cent share prices.
Whatever happens it should be interesting to watch this industry grow and mature and observe how well RFMK can perform this year and next.

In my opinion, all shareholders must decide for themselves what fundamental and technical indications and opinions they have so as to give them levels at which they buy, hold and sell (all three possibilities) and also for potential investors to have opinions about the stock AND the company itself so as to have pre-determined valuations and price levels whereby they would be a seller, holder or buyer. Each investor must make his/her own buy/hold/sell decisions and IMO not allow peanut galleries of paid bashers and market sentiment manipulators to sway their opinions about the stock or company for which they are pondering an investment.

Do or do not, there is no try.

GLTA

$RFMK

Rapid Fire Marketing, Inc. (RFMK) Stock Research Links

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