NASHVILLE, TN--(Marketwire - Oct 15, 2012) - DHS Holding Co. (PINKSHEETS:  DHSM )

After reaching a strategic conclusion, President Charlie Barrett announced today that the company has reevaluated its position with SalesKing. Mr. Barrett stated, "We've rethought our position and are remodeling the SalesKing website, and we feel confident it will add greater value and revenue to DHS Holding, Co."

Mr. Barrett went on to say, "Because we believe we will derive a strong revenue stream from SalesKing, we are proud to welcome Brandon Murphy as part of the DHS team. Mr. Murphy's background and experience in sales brings a wealth of talent to our company. We are fortunate to have him as part of the DHS family."

Brandon Murphy will be the president of SalesKing. He will report directly to Mr. Barrett and his responsibilities will include building a nationwide sales team.

Mr. Barrett briefly stated, "Look for some exciting news to be coming forth on our wholly-owned subsidiary, DHS Belize."

About the company
The primary focus of DHS Holding Co. is directed to pursue mergers and acquisitions of companies with potential for growth and success. DHS is aggressively moving to develop and expand on both domestic and international opportunities that include building a hotel and casino in Belize and launching an online casino through DHS Belize, LTD, a wholly-owned subsidiary of DHS Holding, Co.

Source Information
www.dhsholding.com
www.otcmarkets.com/stock/dhsm/quote

Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, actual results could differ materially from the forward-looking statements contained in this press release. A wide variety of factors that may cause actual results to differ from the forward-looking statements include, but are not limited to, the following: the Company's ability to increase revenue and profits in the current economic climate; the effect of changing economic conditions; inability to manage growth; and changes in government regulations, controls and similar matters. These cautionary statements should not be construed as exhaustive or as any admission as to the adequacy of the Company's disclosures. The Company cannot predict or determine after the fact what factors would cause actual results to differ materially from those indicated by the forward-looking statements or other statements. The reader should consider statements that include the words "believes," "expects," "anticipates," "intends," "estimates," "plans," "projects," "should," or other expressions that are predictions of or indicate future events or trends, to be uncertain and forward-looking. The Company does not undertake to publicly update or revise forward-looking statements, whether as a result of new information, future events or otherwise.