Brooklyn, NY, April 30, 2014 (GLOBE NEWSWIRE) -- Peeled Snacks, a leading manufacturer of healthy, organic snacks, today announces the closing of a significant equity financing, forming a partnership with Avondale Strategic Partners and TFIC. The company was advised by Astor Group. The new team will leverage Peeled Snacks' strong brand awareness to expand with key retailers and launch new product lines. Peeled Snacks is now better positioned to build on the explosive growth in the organic healthy snacking category to become a prominent American household health icon.
Since 2005, Peeled Snacks has pursued the goal of making you feel good about snacking. A pioneer in the healthy snack category with convenient, nourishing, gently-dried fruit, Peeled Snacks recently introduced a line of crunchy Apple Clusters. The company is committed to providing families with snacks that are delicious, nutritious, organic, non-GMO, and gluten-free.
"We're so excited to leverage our new partnership to expand Peeled Snacks' reach. Americans are looking for healthy, real food solutions, and retailers are now catering to this fast-growing category," said Noha Waibsnaider, CEO of Peeled Snacks. "We are thrilled to bring the expertise of both Avondale and TFIC to our Board."
Tim Tenney, President of TFIC, added, "We are very excited about our investment in Noha, her team, and this brand. We strongly believe in the market tailwinds and pipeline of innovative products that Peeled Snacks will be rolling out to retailers, new channels and new geographies. With the management team and resources that we now have in place, Peeled Snacks is well positioned for long-term growth."
About Peeled Inc.
In 2004, Noha Waibsnaider founded Peeled Snacks in New York, NY, to fill a critical void in the snack market: tasty, convenient foods that are healthy and make people feel good about snacking. Committed to organic, clean food, Peeled Snacks is the fun, inviting, trustworthy brand that appeals to women and families. Peeled Snacks are available nationwide in natural food aisles, airports, gyms, resorts, hotels, and many other locations, including Target, Whole Foods, Hudson News, REI, as well as online at Amazon.com and PeeledSnacks.com . Peeled Snacks is a Certified B-Corporation. Peeled Snacks: "Real food, real apeel."
For more information, visit www.peeledsnacks.com or email press@peeledsnacks.com .
About Avondale Strategic Partners
Avondale is a strategic advisory firm focused on building and growing businesses. In addition to building businesses for leading Fortune 500 companies, Avondale seeks to partner with exceptional management teams of emerging companies to provide strategic guidance and capital as part of a long-term partnership to grow the business. Avondale has a track record of building a number of businesses in the food and beverage sector, both as principal investors and advisors to large companies.
For more information, visit www.avondalestrategicpartners.com
About TFIC
The Tenney Family Investment Company brings a wealth of food & beverage experience, notably as the first outside investor and longtime Board member of Honest Tea, and an early stage investor in Zico Coconut Water and Voss Water. TFIC's President, Tim Tenney, is President & CEO, Pepsi-Cola of the Hudson Valley.
For more information, visit www.pepsicolaofthehudsonvalley.com
Noha Waibsnaider
