Many people on this forum as well as others have decided that the Forbes "article" is something of value that should drive the stock and is an overwhelmingly positive development for BCCI but it is not, it is a paid for advertisement. It says so right on the page in the magazine. People who state this fact are not bashers out to get this stock, this is the truth, and should be accepted as such.
The CEO made a comment that no one on staff new what was going to be in the article. Obviously they did, the paid ad in Forbes leads to a website www.thefundamentalsreport.com, which if you look up the domain registration data it will eventually lead you back to www.mediafundinggroup.com which if you'll recall has a advertising deal with BCCI. What may or may not be less obvious is the fact that BCCI seems to be trading stock in order to pay for the $1.7M advertising deal.
If they would have said, "We have a large ad running in Forbes magazine to drive potential franchise interest." or something to that effect no one would be up in arms right now. No instead they have pushed it as not only an article, but an important article, claimed they didn't know what was going to be published, and then mentioned how proud they were about being published in Forbes all the while knowing that there was nothing more than an ad by their ad agency who then tried to cover their tracks.... poorly.
It can be said that they are a real brick and mortar operation that has real profits and is growing. All of this is true, but when you look at how slow that growth has actually been (only three new locations built in 2013), how many times they have claimed to be expanding their franchise program, or claim to be working on a reality show complete with casting dates, you can see that this run up, and the attention this company has been given as of late is nothing more than history repeating itself, this stock will disappear into obscurity once again.
I work for a small investment firm, and we were all about this stock until yesterday when we opened Forbes. The dishonesty alone made us question this play.... yes this stock will most likely have plenty of runs up, yes the company may survive despite management, but the lack of ethics in an already morally questionable venture doesn't bode well. I understand sticking around, but we're walking.
Read more at http://www.stockhouse.com/companies/bullboard...AUCxc2h.99
The CEO made a comment that no one on staff new what was going to be in the article. Obviously they did, the paid ad in Forbes leads to a website www.thefundamentalsreport.com, which if you look up the domain registration data it will eventually lead you back to www.mediafundinggroup.com which if you'll recall has a advertising deal with BCCI. What may or may not be less obvious is the fact that BCCI seems to be trading stock in order to pay for the $1.7M advertising deal.
If they would have said, "We have a large ad running in Forbes magazine to drive potential franchise interest." or something to that effect no one would be up in arms right now. No instead they have pushed it as not only an article, but an important article, claimed they didn't know what was going to be published, and then mentioned how proud they were about being published in Forbes all the while knowing that there was nothing more than an ad by their ad agency who then tried to cover their tracks.... poorly.
It can be said that they are a real brick and mortar operation that has real profits and is growing. All of this is true, but when you look at how slow that growth has actually been (only three new locations built in 2013), how many times they have claimed to be expanding their franchise program, or claim to be working on a reality show complete with casting dates, you can see that this run up, and the attention this company has been given as of late is nothing more than history repeating itself, this stock will disappear into obscurity once again.
I work for a small investment firm, and we were all about this stock until yesterday when we opened Forbes. The dishonesty alone made us question this play.... yes this stock will most likely have plenty of runs up, yes the company may survive despite management, but the lack of ethics in an already morally questionable venture doesn't bode well. I understand sticking around, but we're walking.
Read more at http://www.stockhouse.com/companies/bullboard...AUCxc2h.99
