Show is a pretty good idea imo they aren't selling stock they are selling products by doing this and reaching this target market is where all the MJ money is at in Cali. This is marijuana, its not like the other sectors when it comes to marketing. From what I've read and seen Doug is a very credible guy and a celebrity when it comes to weed and most hardcore marijuana users only respect guys who know their stuff, plus having celebrities try products is a really good idea. PJ's is reaching out to multiple MJ markets, we wont see it in the stock price right now but this will help revenues in the future and revenues(more so collected) will help stock price