4/23/2014 - J3 is pleased to appoint Bruce J. Foge

4/23/2014 - J3 is pleased to appoint Bruce J. Fogel as our newest member of the board. Many entrepreneurs have started successful companies. Some have started more than one successful company. A handful, such as Bruce J. Fogel, have started six successful companies. What truly distinguishes Bruce’s career is that most of his start-ups have not simply been a new idea, they have created entire new genres. Bruce Fogel is a seasoned entrepreneur with a documented ability to create start-up media companies and scale them up into significant national and international business. He has launched six companies, always using his and his partners own funds. An imaginative, enthusiastic and charismatic leader, Bruce is a capable administrator with a non-nonsense approach to running a business and he possesses an encyclopedic knowledge of sales and marketing. Two of the businesses Bruce has created and grown into national successes, which are particularly well-known, are Shadow Traffic ® and the Sports Phone ®.

PROFESSIONAL EXPERIENCE
Intent IQ 2008 – 2013. Bruce last engagement was Chief Executive Officer and director of Intent IQ, an early stage company whose solutions use online behavioral and personal demographic data to deliver relevant individually targeted TV ads when recognizing the computer watching TV. As the Chief Executive Officer and board member of Intent IQ, Bruce took the lead in sourcing strategic partnerships, supervision of all marketing and sales functions and raising capital.

PHONE PROGRAMS, INC. 1972 – Present, Founder, Chairman and CEO. Phone programs produced and marketed short duration information and entertainment programs via the telephone. The most popular of which was Sports Phone. Started in 1972, Phone Programs used telephones for content distribution and marketing decades before the rest of the planet saw the potential. Overall corporate responsibility for the production and marketing of short duration information and/or entertainment programs disseminated via the telephone. The most popular example of this type of programming is Sports Phone®. Subsequent to the break-up of AT&T, negotiated with individual telephone companies to keep these programs accessible to consumers and share the revenues generated from calls to these programs. As a leader in the industry, was an active participant in state and federal Regulatory proceedings. Personally appeared before a Congressional Committee proceeding on pay-per-call services. After a 36 year run, new technology replaced the telephone as a delivery system.

SHADOW TRAFFIC 1979 – 1986, Founder and CEO. Together with two other entrepreneurs recognized the need and created a company that provided up-to­ the-minute traffic information to metropolitan and suburban radio stations utilizing Shadow Traffic Helicopters circling cities large and small have become such an integral part of American life that today it is almost hard to imagine a world before their advent. He sold Shadow Traffic to a group of private entrepreneurs for a mid-eight figure price.

AIR TIME, INC. 1970 – 1982. In 1970 Bruce teamed with a small group of partners to establish one of the first and ultimately the largest independent media buying and planning service. Air Time's run spanned the period 1970 through 1982. Over those twelve years Air Time set the pace and grew to revenues of $150 million with a staff of over 250 people, and was the trailblazer for what developed into a range of al la carte services for advertisers. Air Time morphed into a group of separate businesses.

INDOOR MALL MARKETING, INC. A new promotional vehicle for advertisers, 3 or 4 sided directories in indoor shopping malls, now the standard in malls throughout the world. Indoor mall marketing was sold to 3M.

TRANSTOP. One of the very first bus stop shelter companies. Won the Toronto, Canada franchise which it ultimately sold to a strategic investor - MediaCom Canada.

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