"97% is a misnomer i interact with a lot of longs
Post# of 43064
Sure. And I'll admit that 97% was from the absolute top. But I don't think it's unreasonable to say that many shareholders have lost maybe 80%-90% of their investment.
As far as dollar cost averaging or averaging down, sure that does reduce the overall *percentage* lost...but you can also see that *increases* the total absolute dollars lost as the stock keeps sinking. A person can spend real dollars at a store, but stores don't often take percentage signs in trade for merchandise.