Simple - why pay for a promo if just marketing the

Simple - why pay for a promo if just marketing the vodka would do the same thing... I do not this that this is a paid promo per se... This is a paid subscription service publicizing a call to show that it's services are better than others. Advertising for the service. Now there is a dual benefit to marani and a benefit to the service itself. Marani gets increase in share price and additions to its online army...