Tremor Video Inc (TRMR) 4.51 $TRMR
Global Video Ad Tech SystemsMarket 2014-2016 - Analysis of the $7 Billion Industry
M2 - Thu Apr 17, 4:37AM CDT
Research and Markets (http://www.researchandmarkets.com/research/r4592m/video_ad_tech) has announced the addition of the "Global Video Ad Tech SystemsMarket 2014-2016 - Analysis of the $7 Billion Industry" report to their offering. This extensive video ad tech research report is segment-by-segment portrait of the sector's economic fundamentals, growth trajectories, media CPMs, serving CPMs, formats supported, business models and marginal performance yielding net revenue. Each segment (video ad networks, trafficking platforms and programmatic technologies) is analyzed against monthly and annual unduplicated inventory, sources of supply and demand, percentage of spend by format (in-stream, in-banner, display and overlay), including domestic and international undertakings. The report, Video Ad Tech Systems: Inventory Clearing, Trafficking, Spend and Business Operations Analytics: 2014 - 2016, delivers a segment-by-segment portrait of the sector's economic fundamentals, growth trajectories, media CPMs, serving CPMs, formats supported, business models and marginal performance yielding net revenue. Each segment (video ad networks, trafficking platforms and programmatic technologies) is analyzed against monthly and annual unduplicated inventory, sources of supply and demand, percentage of spend by format (in-stream, in-banner, display and overlay), including domestic and international undertakings. Video ad networks cleared 17.2% of video spend, trafficking platforms delivered the equivalent of 55.9% of sector share, and programmatic systems handled 26.9%. The digital video advertising industry's roaring momentum toward workflow efficiency and big data utilization--enriching inventory transparency and audience demographics--has resulted in a marketplace rapidly closing the monetization gap across the video ad tech ecosystem, synchronizing inventory and media spend growth. As buyers increasingly adopt a range of programmatic tools to better manage cross-platform demand, publishers are responding with selling tools and issuing RFP's that address complex criterions for desirable automated trading outcomes. The digital video advertising sector is poised to return $4.4 billion in total net revenue (excluding AOL/Adap.tv and Google's properties) by year-end 2016. The Q & A Forums are important complements to this data-rich study, with insights tendered by the sector's foremost innovators: Adobe Primetime, BlackArrow, Blinkx, BrightRoll, Collective, FreeWheel, LiveRail, Martini, DG/MediaMind, Mixpo, SET Media, Rocket Fuel, SpotXChange, Videology, Vindico, Visible Measures, YuMe, Inc. and others. This concentrated inventory, spend, business operations and sector analytics report is an investment vehicle for agencies, brands, publishers, operators, consulting practices, tech media services firms, VCs and investment banks, commented research director Paul A. Palumbo. Companies Mentioned - Adobe Primetime - Adrise - Blackarrow - Blinkx - Brightroll - Collective - Dg/Mediamind - Dynamix - Freewheel - Jun Group - Jwplayer - Kitara Media - Liverail - Madison Logic - Martini - Mixpo - Ndn (News Distribution Network) - Pointroll - Rocket Fuel - Setmedia - Spotxchange - Sundaysky - Tremor Video - Videology - Vindico - Visible Measures - Yume Inc For more information visit http://www.researchandmarkets.com/research/r4...eo_ad_tech
Tremor Video Celebrates Super Creative Video Ad Challenge People's Choice Winner
Business Wire - Wed Apr 16, 11:40AM CDT
Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, presented the FIAT brand and Universal McCann with its People's Choice award trophy to celebrate their win for "Charlie's Island" in the Second Annual Super Creative Video Ad Challenge.
Tremor Video Launches First True All-Screen Video Solution
Business Wire - Tue Apr 15, 7:01AM CDT
Tremor Video, Inc. (NYSE:TRMR), a leading provider of technology-driven video advertising solutions, today announced it has launched the industry's first screen agnostic (all-screen) optimization offering for online video advertising. Using Tremor Video's patented technology, VideoHub(R), advertisers can now place a single video ad campaign that will be programmatically delivered where it works most effectively against a marketer's goal, ensuring the ad is delivered to the right viewer at the right time wherever they are watching video online, whether on desktop, tablets, smartphones or connected TV.
Tremor Video To Announce First Quarter 2014 Earnings Release May 6, 2014
Business Wire - Mon Apr 14, 3:35PM CDT
Tremor Video, Inc. (NYSE:TRMR), a leading provider of technology-driven video advertising solutions, will announce its financial results for the first quarter ended March 31, 2014 on May 6, 2014 after the market close.
The ADVERTISING Club of New York Presents 2014 Media:NOW Conference - Inspired Leadership, Accelerated Innovation
PR Newswire - Thu Apr 10, 8:00AM CDT
The ADVERTISING Club of New York, the industry's leading professional organization representing the vision and mission of the global advertising community across crafts, today will present Media:NOW - Inspired Leadership, Accelerated Innovation from 8:00 a.m. to 12:30 p.m. at Pier Sixty located at Chelsea Piers in New York City.
Jun Group's Traffic Platform Delivers More Than Half a Billion Page Views in Its First Six Months
Marketwire - Wed Apr 09, 8:30AM CDT
Jun Group (www.jungroup.com) today announced that its traffic-driving platform delivered half a billion page views in just six months. Jun Group's Overdrive and Boomerang products for brands and publishers drive traffic through premium native units to sites across smartphones, tablets and desktops.
Keating Capital Provides Update on Portfolio Companies
Business Wire - Thu Apr 03, 8:15AM CDT
Today Keating Capital, Inc. (the "Company"
(Nasdaq: KIPO), a closed-end fund that has elected to be regulated as a business development company under the Investment Company Act of 1940, provided an update on significant milestones and accomplishments of select portfolio companies during Q1 2014. Additionally, management reaffirmed its belief that several portfolio companies may complete an IPO in Q2 or Q3 2014. As of December 31, 2013, Keating Capital had a total of 17 portfolio company investments (two publicly-traded companies and 15 private companies) with a cost basis of $55.6 million and a fair value of $62.0 million. The portfolio company values included with each portfolio company update are as of December 31, 2013.
Tremor Video Adds Two Regional Directors to Enterprise Sales Team
Business Wire - Wed Apr 02, 10:32AM CDT
Tremor Video, Inc. (NYSE:TRMR), a leading provider of technology-driven video advertising solutions, today announced it has hired Christine Kubisztal and Kevin Blaine to lead the Midwest and West Coast enterprise sales teams, respectively. They will be tasked with accelerating the adoption of Tremor Video's enterprise solutions, which are built on the company's proprietary VideoHub(R) technology. This includes the licensing of its programmatic offerings such as its demand side platform. Kubisztal and Blaine will report to Vice President of Enterprise Sales, Chris Klopp.
Tremor Video Releases "Watching is Shopping: Beauty" Infographic
Business Wire - Tue Mar 25, 12:00PM CDT
Tremor Video, Inc. (NYSE:TRMR), a leading provider of technology-driven video advertising solutions, has released an infographic entitled "Watching is Shopping: Beauty" which takes a look at beauty shopping trends to better understand advertising opportunities.
Tremor Video Hires Monica Seebohm to Lead Programmatic Sales on the West Coast
Business Wire - Mon Mar 17, 11:49AM CDT
Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, announced that Monica Seebohm has been hired as Senior Director of Programmatic Sales. She will lead Tremor Video's programmatic efforts on the West Coast. She will report to Greg Smith, Vice President of Programmatic, and will be based in Santa Monica.
TreSensa Secures $2 Million in Series A Funding Led by Caribou Asset Management
Business Wire - Fri Mar 07, 9:59AM CST
TreSensa, a mobile game distribution company, has secured $2 million in Series A financing, led by Caribou Asset Management with participation from several well-known angel investors, including Tremor Video co-founders Jason Glickman and Andrew Reis, American Media CEO David Pecker, and AdMeld founder Ben Barokas. TreSensa raised $1.5 million in seed funding in 2012 and early 2013, bringing its funding to date to just over $3.5 million. As part of the Series A, Michael Elkins, principal, Caribou Asset Management, joins the TreSensa board of directors.
3 Stocks Under $10 to Trade for Breakouts
at The Street - Wed Mar 05, 5:00AM CST
These under-$10 stocks are within range of triggering breakout trades.
Tremor Video to Present at the Deutsche Bank Media, Internet & Telecom Conference
Business Wire - Mon Mar 03, 3:05PM CST
Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, today announced that Bill Day, Chief Executive Officer and Todd Sloan, Chief Financial Officer, will present at the Deutsche Bank Media, Internet & Telecom Conference, to be held at the Breakers Hotel in Palm Beach, Florida on Tuesday, March 11, 2014 at 4:05 PM ET.
Tremor Video Reports Fourth Quarter and Full Year 2013 Financial Results
Business Wire - Thu Feb 20, 3:01PM CST
--For the full year:
Tremor Video Promotes Rich Knopke to Vice President of National Sales
Business Wire - Wed Feb 19, 2:42PM CST
Tremor Video, Inc. (NYSE:TRMR), a leading provider of technology-driven video advertising solutions, announced Rich Knopke and Kim Dolan have been promoted to Vice President of National Sales and Director of National Beauty and Retail Sales, respectively.
Technology Sector Advancers - Registered Investment Advisor's Continued Coverage for Software Solutions Company Including 12-Month Target Price
PR Newswire - Wed Feb 19, 8:00AM CST
Advancing tech & software companies to closely monitor today: Accelerize New Media, Inc. (OTCBB: ACLZ), Demandware, Inc. (NYSE: DWRE), Criteo SA, (NASDAQ: CRTO), Rocket Fuel Inc., (NASDAQ: FUEL) and Tremor Video, Inc. (NYSE: TRMR)
Vista Partners Updates Coverage on Accelerize New Media, Inc. (OTCBB: ACLZ); $2.50 Price Target
Marketwire - Tue Feb 18, 8:02AM CST
Vista Partners announced today that it has updated coverage on Accelerize New Media, Inc. (OTCBB: ACLZ) ("The Company," or "ACLZ" and maintains its twelve-month price target of $2.50. Ross Silver, Principal Analyst at Vista Partners, stated, "ACLZ aims to take advantage of the boom in internet advertising through the operations of CAKE, their proprietary Software-as-a-Service ("SaaS" marketing platform which offers campaign management solutions to businesses involved in online performance-based marketing." Mr. Silver continues, "ACLZ's CAKE platform is considered advertising technology or 'adtech.'" Companies with somewhat similar offerings are being utilized by larger firms, like Facebook which signed deals with Datalogix, Acxiom and BlueKai in Q1 of 2013. Another adtech firm, RadiumOne Inc., which entered into a partnership with Facebook in Q4 of 2012, has reportedly filed for an IPO in the near future. Adtech firms continue to prosper as advertising becomes more complex. A number of adtech firms have completed successful IPO's, such as Demandware, Inc. (2012, ticker: DWRE), Criteo (2013, ticker: CRTO), Rocket Fuel Inc. (2013, ticker: FUEL), Tremor Video (2013, ticker: TRMR) and Marin Software (2013, NASDAQ: MRIN).
Tremor Video Releases "Watching is Shopping: Home Improvement" Infographic
Business Wire - Mon Feb 17, 9:58AM CST
Tremor Video, Inc. (NYSE:TRMR), a leading provider of technology-driven video advertising solutions, has released an infographic entitled "Watching is Shopping: Home Improvement" which takes a look at home improvement shopping trends to better understand advertising opportunities.
Tremor Video Promotes Katie Seitz to Vice President of Sales Strategy & Product Marketing
Business Wire - Fri Feb 14, 11:00AM CST
Tremor Video, Inc. (NYSE:TRMR), a leading provider of technology-driven video advertising solutions, announced Katie Seitz has been promoted to Vice President of Sales Strategy and Product Marketing. In this expanded role she will be responsible for leading sales strategy and product positioning to help drive revenue. She will continue to work in the New York office and report to Chief Revenue Officer, Randy Kilgore.
Tremor Video Granted Patent for Optimizing Video Advertising
Business Wire - Thu Feb 13, 9:28AM CST
Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, today announced it has been issued U.S. Patent No. 8,615,430, dated December 24, 2013, by the United States Patent and Trademark Office for methods and apparatus for optimizing advertisement allocation. The patent relates to Tremor Video's sophisticated algorithm that optimizes an advertisers' video campaigns in real time towards guaranteed brand-centric metrics such as cost-per-engagement and cost-per-100% viewable & 100% complete.
Global Video Ad Tech SystemsMarket 2014-2016 - Analysis of the $7 Billion Industry
M2 - Thu Apr 17, 4:37AM CDT
Research and Markets (http://www.researchandmarkets.com/research/r4592m/video_ad_tech) has announced the addition of the "Global Video Ad Tech SystemsMarket 2014-2016 - Analysis of the $7 Billion Industry" report to their offering. This extensive video ad tech research report is segment-by-segment portrait of the sector's economic fundamentals, growth trajectories, media CPMs, serving CPMs, formats supported, business models and marginal performance yielding net revenue. Each segment (video ad networks, trafficking platforms and programmatic technologies) is analyzed against monthly and annual unduplicated inventory, sources of supply and demand, percentage of spend by format (in-stream, in-banner, display and overlay), including domestic and international undertakings. The report, Video Ad Tech Systems: Inventory Clearing, Trafficking, Spend and Business Operations Analytics: 2014 - 2016, delivers a segment-by-segment portrait of the sector's economic fundamentals, growth trajectories, media CPMs, serving CPMs, formats supported, business models and marginal performance yielding net revenue. Each segment (video ad networks, trafficking platforms and programmatic technologies) is analyzed against monthly and annual unduplicated inventory, sources of supply and demand, percentage of spend by format (in-stream, in-banner, display and overlay), including domestic and international undertakings. Video ad networks cleared 17.2% of video spend, trafficking platforms delivered the equivalent of 55.9% of sector share, and programmatic systems handled 26.9%. The digital video advertising industry's roaring momentum toward workflow efficiency and big data utilization--enriching inventory transparency and audience demographics--has resulted in a marketplace rapidly closing the monetization gap across the video ad tech ecosystem, synchronizing inventory and media spend growth. As buyers increasingly adopt a range of programmatic tools to better manage cross-platform demand, publishers are responding with selling tools and issuing RFP's that address complex criterions for desirable automated trading outcomes. The digital video advertising sector is poised to return $4.4 billion in total net revenue (excluding AOL/Adap.tv and Google's properties) by year-end 2016. The Q & A Forums are important complements to this data-rich study, with insights tendered by the sector's foremost innovators: Adobe Primetime, BlackArrow, Blinkx, BrightRoll, Collective, FreeWheel, LiveRail, Martini, DG/MediaMind, Mixpo, SET Media, Rocket Fuel, SpotXChange, Videology, Vindico, Visible Measures, YuMe, Inc. and others. This concentrated inventory, spend, business operations and sector analytics report is an investment vehicle for agencies, brands, publishers, operators, consulting practices, tech media services firms, VCs and investment banks, commented research director Paul A. Palumbo. Companies Mentioned - Adobe Primetime - Adrise - Blackarrow - Blinkx - Brightroll - Collective - Dg/Mediamind - Dynamix - Freewheel - Jun Group - Jwplayer - Kitara Media - Liverail - Madison Logic - Martini - Mixpo - Ndn (News Distribution Network) - Pointroll - Rocket Fuel - Setmedia - Spotxchange - Sundaysky - Tremor Video - Videology - Vindico - Visible Measures - Yume Inc For more information visit http://www.researchandmarkets.com/research/r4...eo_ad_tech
Tremor Video Celebrates Super Creative Video Ad Challenge People's Choice Winner
Business Wire - Wed Apr 16, 11:40AM CDT
Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, presented the FIAT brand and Universal McCann with its People's Choice award trophy to celebrate their win for "Charlie's Island" in the Second Annual Super Creative Video Ad Challenge.
Tremor Video Launches First True All-Screen Video Solution
Business Wire - Tue Apr 15, 7:01AM CDT
Tremor Video, Inc. (NYSE:TRMR), a leading provider of technology-driven video advertising solutions, today announced it has launched the industry's first screen agnostic (all-screen) optimization offering for online video advertising. Using Tremor Video's patented technology, VideoHub(R), advertisers can now place a single video ad campaign that will be programmatically delivered where it works most effectively against a marketer's goal, ensuring the ad is delivered to the right viewer at the right time wherever they are watching video online, whether on desktop, tablets, smartphones or connected TV.
Tremor Video To Announce First Quarter 2014 Earnings Release May 6, 2014
Business Wire - Mon Apr 14, 3:35PM CDT
Tremor Video, Inc. (NYSE:TRMR), a leading provider of technology-driven video advertising solutions, will announce its financial results for the first quarter ended March 31, 2014 on May 6, 2014 after the market close.
The ADVERTISING Club of New York Presents 2014 Media:NOW Conference - Inspired Leadership, Accelerated Innovation
PR Newswire - Thu Apr 10, 8:00AM CDT
The ADVERTISING Club of New York, the industry's leading professional organization representing the vision and mission of the global advertising community across crafts, today will present Media:NOW - Inspired Leadership, Accelerated Innovation from 8:00 a.m. to 12:30 p.m. at Pier Sixty located at Chelsea Piers in New York City.
Jun Group's Traffic Platform Delivers More Than Half a Billion Page Views in Its First Six Months
Marketwire - Wed Apr 09, 8:30AM CDT
Jun Group (www.jungroup.com) today announced that its traffic-driving platform delivered half a billion page views in just six months. Jun Group's Overdrive and Boomerang products for brands and publishers drive traffic through premium native units to sites across smartphones, tablets and desktops.
Keating Capital Provides Update on Portfolio Companies
Business Wire - Thu Apr 03, 8:15AM CDT
Today Keating Capital, Inc. (the "Company"
(Nasdaq: KIPO), a closed-end fund that has elected to be regulated as a business development company under the Investment Company Act of 1940, provided an update on significant milestones and accomplishments of select portfolio companies during Q1 2014. Additionally, management reaffirmed its belief that several portfolio companies may complete an IPO in Q2 or Q3 2014. As of December 31, 2013, Keating Capital had a total of 17 portfolio company investments (two publicly-traded companies and 15 private companies) with a cost basis of $55.6 million and a fair value of $62.0 million. The portfolio company values included with each portfolio company update are as of December 31, 2013. Tremor Video Adds Two Regional Directors to Enterprise Sales Team
Business Wire - Wed Apr 02, 10:32AM CDT
Tremor Video, Inc. (NYSE:TRMR), a leading provider of technology-driven video advertising solutions, today announced it has hired Christine Kubisztal and Kevin Blaine to lead the Midwest and West Coast enterprise sales teams, respectively. They will be tasked with accelerating the adoption of Tremor Video's enterprise solutions, which are built on the company's proprietary VideoHub(R) technology. This includes the licensing of its programmatic offerings such as its demand side platform. Kubisztal and Blaine will report to Vice President of Enterprise Sales, Chris Klopp.
Tremor Video Releases "Watching is Shopping: Beauty" Infographic
Business Wire - Tue Mar 25, 12:00PM CDT
Tremor Video, Inc. (NYSE:TRMR), a leading provider of technology-driven video advertising solutions, has released an infographic entitled "Watching is Shopping: Beauty" which takes a look at beauty shopping trends to better understand advertising opportunities.
Tremor Video Hires Monica Seebohm to Lead Programmatic Sales on the West Coast
Business Wire - Mon Mar 17, 11:49AM CDT
Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, announced that Monica Seebohm has been hired as Senior Director of Programmatic Sales. She will lead Tremor Video's programmatic efforts on the West Coast. She will report to Greg Smith, Vice President of Programmatic, and will be based in Santa Monica.
TreSensa Secures $2 Million in Series A Funding Led by Caribou Asset Management
Business Wire - Fri Mar 07, 9:59AM CST
TreSensa, a mobile game distribution company, has secured $2 million in Series A financing, led by Caribou Asset Management with participation from several well-known angel investors, including Tremor Video co-founders Jason Glickman and Andrew Reis, American Media CEO David Pecker, and AdMeld founder Ben Barokas. TreSensa raised $1.5 million in seed funding in 2012 and early 2013, bringing its funding to date to just over $3.5 million. As part of the Series A, Michael Elkins, principal, Caribou Asset Management, joins the TreSensa board of directors.
3 Stocks Under $10 to Trade for Breakouts
at The Street - Wed Mar 05, 5:00AM CST
These under-$10 stocks are within range of triggering breakout trades.
Tremor Video to Present at the Deutsche Bank Media, Internet & Telecom Conference
Business Wire - Mon Mar 03, 3:05PM CST
Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, today announced that Bill Day, Chief Executive Officer and Todd Sloan, Chief Financial Officer, will present at the Deutsche Bank Media, Internet & Telecom Conference, to be held at the Breakers Hotel in Palm Beach, Florida on Tuesday, March 11, 2014 at 4:05 PM ET.
Tremor Video Reports Fourth Quarter and Full Year 2013 Financial Results
Business Wire - Thu Feb 20, 3:01PM CST
--For the full year:
Tremor Video Promotes Rich Knopke to Vice President of National Sales
Business Wire - Wed Feb 19, 2:42PM CST
Tremor Video, Inc. (NYSE:TRMR), a leading provider of technology-driven video advertising solutions, announced Rich Knopke and Kim Dolan have been promoted to Vice President of National Sales and Director of National Beauty and Retail Sales, respectively.
Technology Sector Advancers - Registered Investment Advisor's Continued Coverage for Software Solutions Company Including 12-Month Target Price
PR Newswire - Wed Feb 19, 8:00AM CST
Advancing tech & software companies to closely monitor today: Accelerize New Media, Inc. (OTCBB: ACLZ), Demandware, Inc. (NYSE: DWRE), Criteo SA, (NASDAQ: CRTO), Rocket Fuel Inc., (NASDAQ: FUEL) and Tremor Video, Inc. (NYSE: TRMR)
Vista Partners Updates Coverage on Accelerize New Media, Inc. (OTCBB: ACLZ); $2.50 Price Target
Marketwire - Tue Feb 18, 8:02AM CST
Vista Partners announced today that it has updated coverage on Accelerize New Media, Inc. (OTCBB: ACLZ) ("The Company," or "ACLZ"
and maintains its twelve-month price target of $2.50. Ross Silver, Principal Analyst at Vista Partners, stated, "ACLZ aims to take advantage of the boom in internet advertising through the operations of CAKE, their proprietary Software-as-a-Service ("SaaS" marketing platform which offers campaign management solutions to businesses involved in online performance-based marketing." Mr. Silver continues, "ACLZ's CAKE platform is considered advertising technology or 'adtech.'" Companies with somewhat similar offerings are being utilized by larger firms, like Facebook which signed deals with Datalogix, Acxiom and BlueKai in Q1 of 2013. Another adtech firm, RadiumOne Inc., which entered into a partnership with Facebook in Q4 of 2012, has reportedly filed for an IPO in the near future. Adtech firms continue to prosper as advertising becomes more complex. A number of adtech firms have completed successful IPO's, such as Demandware, Inc. (2012, ticker: DWRE), Criteo (2013, ticker: CRTO), Rocket Fuel Inc. (2013, ticker: FUEL), Tremor Video (2013, ticker: TRMR) and Marin Software (2013, NASDAQ: MRIN). Tremor Video Releases "Watching is Shopping: Home Improvement" Infographic
Business Wire - Mon Feb 17, 9:58AM CST
Tremor Video, Inc. (NYSE:TRMR), a leading provider of technology-driven video advertising solutions, has released an infographic entitled "Watching is Shopping: Home Improvement" which takes a look at home improvement shopping trends to better understand advertising opportunities.
Tremor Video Promotes Katie Seitz to Vice President of Sales Strategy & Product Marketing
Business Wire - Fri Feb 14, 11:00AM CST
Tremor Video, Inc. (NYSE:TRMR), a leading provider of technology-driven video advertising solutions, announced Katie Seitz has been promoted to Vice President of Sales Strategy and Product Marketing. In this expanded role she will be responsible for leading sales strategy and product positioning to help drive revenue. She will continue to work in the New York office and report to Chief Revenue Officer, Randy Kilgore.
Tremor Video Granted Patent for Optimizing Video Advertising
Business Wire - Thu Feb 13, 9:28AM CST
Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, today announced it has been issued U.S. Patent No. 8,615,430, dated December 24, 2013, by the United States Patent and Trademark Office for methods and apparatus for optimizing advertisement allocation. The patent relates to Tremor Video's sophisticated algorithm that optimizes an advertisers' video campaigns in real time towards guaranteed brand-centric metrics such as cost-per-engagement and cost-per-100% viewable & 100% complete.
