IMO Marty has backed himself into a corner by not choosing a more mixed funding plan from the get go that included traditional (hopefully not toxic) borrowing along with dilution. In fact, this is what he's now forced to do anyway given what's transpired. Hindsight is of course 20/20 (or is supposed to be) but it's what is used all the time by Boards of Directors to analyze a CEO's performance (look at all the problems the head lady at Yahoo is going through). So indulge me a 30,000 foot look at things.Trying to do it all through dilution might have looked good on paper (I can do this all myself) but it necessitated a higher PPS for more funds per share, which in turn needed exponential growth through revenues to keep it so. This is why Marty fought so hard for the Chinese revenue. But it didn't happen and the PPS is way low allowing a field day for shorters and MM manipulators and the need to dilute millions more shares then planned, causing so many investors to bail or sit on the sidelines at just the time they are needed most. It's a catch 22 that in my opinion could have been prevented.
If his EWSI business plan is such a "better mousetrap" then we have to believe some funding group would have considered it worth the risk and seen a pretty good chance EWSI could distinguish itself in the fragmented ewaste space, and therefore been willing to become a "partner". And with such planned rapid revenue growth just in the U.S. the "cost" of obtaining these funds shouldn't have been a problem in the long run (witness how fast that toxic loan was paid off).
But Marty's ego prevailed since he has no controlling Board and here we are. I don't mean to say all is lost. It's just that all the accolades heaped on Marty for months have been tarnished. And it didn't have to be. Working behind the scenes to build the China market, which will clearly be huge eventually for EWSI or whomever taps in successfully, but concentrating on developing U.S. revenue, like Cincy and the others coming online here and around the world, which require so much capital, now seems to have been the way to go. It seems he saw China as the path of least resistance for showing explosive growth. And the thought was a good one. But the homework was clearly not done fully.
OK, the filing was on time (thank God) and honest. Marty took the necessary hit. He had no choice. But it means we go forward from here with reduced credibility, investor skepticism, and the need for even more outside funding than could have been the case, hence a higher cost.
If his EWSI business plan is such a "better mousetrap" then we have to believe some funding group would have considered it worth the risk and seen a pretty good chance EWSI could distinguish itself in the fragmented ewaste space, and therefore been willing to become a "partner". And with such planned rapid revenue growth just in the U.S. the "cost" of obtaining these funds shouldn't have been a problem in the long run (witness how fast that toxic loan was paid off).
But Marty's ego prevailed since he has no controlling Board and here we are. I don't mean to say all is lost. It's just that all the accolades heaped on Marty for months have been tarnished. And it didn't have to be. Working behind the scenes to build the China market, which will clearly be huge eventually for EWSI or whomever taps in successfully, but concentrating on developing U.S. revenue, like Cincy and the others coming online here and around the world, which require so much capital, now seems to have been the way to go. It seems he saw China as the path of least resistance for showing explosive growth. And the thought was a good one. But the homework was clearly not done fully.
OK, the filing was on time (thank God) and honest. Marty took the necessary hit. He had no choice. But it means we go forward from here with reduced credibility, investor skepticism, and the need for even more outside funding than could have been the case, hence a higher cost.
