Grey And The World Wildlife Fund Use Snapchat To Raise Awareness Of Endangered Animals
PR Newswire - Thu Apr 17, 11:58AM CDT
The World Wildlife Fund (WWF) and Grey Group ad agencies, 41?29! in Turkey and Uncle Grey in Denmark, have launched a new campaign to raise awareness about endangered and threatened species. The species in focus are tigers, rhinos, orangutans, pandas and polar bears, which could become threatened as the icecaps in the Arctic melt at a high speed.
Hill+Knowlton Strategies Canada celebrated as one of Canada's Best Workplaces
Business Wire - Thu Apr 17, 7:38AM CDT
It's deja vu: the Great Place to Work(R) Institute Canada has named Hill+Knowlton Strategies Canada (H+K) one of the Best Workplaces in Canada--for the eighth consecutive year. Listed alongside 100 other companies, all announced in Globe and Mail's special national report today, Canada's No. 1-rated public affairs and public relations firm is proud to again have earned the coveted award.
UConn Wins on the Court; Kentucky Takes Top Social Media Honors
Business Wire - Mon Apr 14, 2:37PM CDT
UConn may have taken home the NCAA title, but it was Kentucky who ruled on social--the Wildcats stole the top spot in terms of social media performance, according to KBM Group's analytics platform BrandSnap(SM).
WPP's Data Alliance and eMarketer Partner in Global Deal for Digital Marketing Data
Business Wire - Tue Apr 08, 9:27AM CDT
WPP's (NASDAQ:WPPGY) Data Alliance, the company that supports "data horizontality" across the Group by increasing access and empowering data-driven thinking, announced a global partnership today to provide all WPP operating companies with streamlined access to eMarketer's global database of digital marketing research data.
Y&R's BrandAsset(R) Valuator Presents Brand Madness Tournament in Honor of NCAA March Madness
Business Wire - Fri Apr 04, 11:51AM CDT
Y&R today announced that in honor of the NCAA(R) March Madness Tournament it created its own tournament using their proprietary BrandAsset(R) Valuator (BAV(R)) database.
The Power of Partnerships: How Social Media and CSR Are Changing Customer Experience
Business Wire - Thu Apr 03, 1:35PM CDT
"Be prepared--you're going to hear the good, the bad and the ugly. You can't edit out the negative stuff," said Michele Barlow, EVP of enterprise marketing at Bank of America. "We've learned a ton from the ugly. [It] demonstrates that you're a brand that cares if you take the feedback and act on it."
Wunderman's Creativity Receives Several Honors
Business Wire - Wed Apr 02, 11:10AM CDT
Wunderman is making big waves with big brands on the creative front around the world, with London, New York and Prague leading the way.
KBM Group Creates New Data Services Unit To Accelerate Growth of Global Data Assets
GlobeNewswire - Wed Apr 02, 8:43AM CDT
KBM Group, the global leader in data-driven, insight-based customer engagement, is creating a new Data Services business unit to more rapidly expand data assets in global markets, including Europe and Latin America where the company already has begun developing assets and establishing partnerships. The move supports the global growth of Wunderman's Data & Insights operations, which KBM Group powers, providing data services in local country markets as part of its integrated IMPACT(R) Customer Engagement Platform. The IMPACT CEP links data, analytical insights, and measurement across various kinds of marketing implementations and all consumer touch points, including digital, social, email and direct, in-store, mobile, and emerging channels.
Wunderman Acquires FusePump to Expand Data Capabilities in Europe
Business Wire - Mon Mar 31, 1:28PM CDT
Wunderman, the world's largest digital agency network, has acquired FusePump Ltd., a company specializing in product data and content for digital marketing, in a strategic move that will enhance Wunderman's data offerings in EMEA and beyond. Based in London, FusePump extracts product data from e-commerce websites and other data sources, making it available for integration into hundreds of marketing channels and advertising applications. By distributing data into multiple online channels, FusePump helps retail, travel, mobile and entertainment companies realize their full digital marketing potential.
Sebastian Bayer Named CEO of Y&R Vienna
Business Wire - Mon Mar 31, 12:33PM CDT
David Sable, Global CEO of Y&R announced today that Sebastian Bayer has been named CEO of Y&R Vienna. Bayer will succeed Alois Schober, who has been with Y&R Vienna for the better part of 30 years and who will support and consult Bayer in his new role of a Non-Executive Chairman, effective immediately.
Will This Mega-Merger Revolutionize the Advertising Industry?
Louie Grint, The Motley Fool - Motley Fool - Fri Mar 28, 8:13AM CDT
In 2013, the No. 2 and No. 3 ad agency holding companies as measured by revenue, Omnicom Group and Publicis , announced a merger of equals. This action caught most investors by surprise, as they considered the industry already pretty...
Pete Smith, Regional Executive Creative Director for Ogilvy CommonHealth Asia Pacific, Tapped for First Cannes Lions Health Festival Jury
Marketwire - Thu Mar 27, 2:43PM CDT
Ogilvy CommonHealth Worldwide (www.ochww.com), the health behavior experts of Ogilvy & Mather (www.ogilvy.com), today announced Pete Smith, the regional executive creative director for its offices in the Asia Pacific region, has been selected as a juror on the Health & Wellness panel for the first Cannes Lions Health festival, to be held June 13-14 in Cannes, France.
WPP Acquires Major Stake in Cognifide - Analyst Blog
Zacks Equity Research - Zacks Investment Research - Tue Mar 25, 6:00PM CDT
Recently, WPP Digital purchased a majority stake in a UK-based leading digital consultancy, Cognifide, for an undisclosed sum.
Wunderman Partners With Adobe to Enable Marketers to Engage With an Audience of One
Business Wire - Tue Mar 25, 1:00PM CDT
Wunderman, a member of WPP (Nasdaq: WPPGY) and part of the WPP-Adobe Alliance, today announced a global partnership with Adobe that integrates Wunderman's IMPACT(R) 360 consumer engagement platform with Adobe Marketing Cloud. The integrated offering provides consistent, personalized consumer engagement across every touch point and gives marketers the ability to connect with an "audience of one" by linking data, insights, technology and creative content.
WPP Agrees to Acquire Majority Stake in Digital Technology Consultancy Cognifide in the UK
Business Wire - Mon Mar 24, 5:18PM CDT
WPP has agreed to take a majority stake in UK digital technology consultancy Cognifide, with WPP Digital, the digital investment arm of WPP, and Wunderman, the world's largest digital agency network, taking equal stakes.
Celebrating a decade of operational excellence: AdPeople Worldwide's production studio turns 10
Business Wire - Mon Mar 24, 8:51AM CDT
AdPeople Worldwide reached a major milestone this year: 2014 marked the 10-year anniversary of its joint venture with Adcomm Ltd. Over the past decade, this cooperation has not only borne a successful production studio, GraphicPeople, but bolstered AdPeople's capabilities worldwide.
Wunderman UK Takes Home Top Grades in Campaign School Reports 2014
Business Wire - Fri Mar 21, 2:44PM CDT
Wunderman UK aced Campaign's annual School Report this year, leaping to "Excellent" with a score of eight out of nine! The report looks at a range of criteria, such as Nielsen billings, total accounts won and lost, and number of staff. Previously, the office received a solid "Satisfactory" mark, garnering six points.
Wunderman Fortifies Worldwide Leadership Teams
Business Wire - Fri Mar 21, 2:09PM CDT
Wunderman Singapore has named Steven Power as general manager. Reporting to Nimesh Desai, managing director, Wunderman Southeast Asia, Power will focus on further strengthening digital, data analytics and CRM offerings for a diverse set of global and regional clients that includes Microsoft, Xbox, Shell and other key brands.
Ogilvy Public Relations Appoints Michele Anderson as Managing Director in Chicago
PR Newswire - Wed Mar 19, 7:00AM CDT
Ogilvy Public Relations (Ogilvy PR), an integrated global communications firm, today announced that Michele Anderson has been named Managing Director of the agency's Chicago office. Anderson will relocate to Chicago and start at Ogilvy PR on April 1, 2014.