-Agency Relationship Drives Opportunities for Blue Calypso's Patented Social Media Technology
-SocialEcho Campaign Delivers Store Traffic, New Customers and Brand Insight
DALLAS, April 17, 2014 (GLOBE NEWSWIRE) -- Blue Calypso, Inc. (OTCBB: BCYP ), a developer of digital innovation products and services, partnered with advertising agency Slingshot, LLC to implement a digital word-of-mouth campaign for its client Taco Bueno ® , a large regional Tex-Mex quick-service restaurant (QSR). Blue Calypso's SocialEcho™ program drove a 47% coupon conversion rate compared to the typical restaurant coupon redemption rate between 1% and 3% through traditional distribution.
"The SocialEcho Share Advertising™ campaign delivered results much higher than our traditional outreach," said Whitney Redman, Digital Presence Strategist at Slingshot. "Over a two-month period, we invited advocates to a microsite yielding 16,500+ interactions with content. When consumers shared info on our brand through social media they received coupons, 47% of which were redeemed in-store. Additionally, we garnered meaningful insight on the consumer base."
"This Taco Bueno campaign is a perfect example of how our products help brands leverage customer relationships to drive store traffic and increase brand loyalty," said Blue Calypso CEO Bill Ogle. "SocialEcho turned advocates into vocal endorsers delivering a higher return on advertising dollars. Brand advocates offered their social-media communities information in exchange for something they value, in this case coupons. Taco Bueno acquired new fans and customers, further demonstrating the effectiveness of friend-to-friend marketing as a trusted source of information."
The Solution and Benefit:
Blue Calypso developed a customized microsite incorporating Taco Bueno's creative content. Using SocialEcho, Taco Bueno invited advocates, via email and social media, to visit the microsite. Visitors received the compelling offer (coupon for a free taco) when they shared a message about Taco Bueno to their chosen social media channels. SocialEcho's one-click sharing enabled advocates to simplify the social sharing process.
SocialEcho's rich analytics empowered Taco Bueno to determine how many customers viewed the content, shared the offer, number of coupons distributed, and who were the most active sharing advocates of the offer. More importantly, SocialEcho's "behind-the-walls" conversation tracking capability detailed all of the exact social media conversation threads from those sharing. Taco Bueno was able to utilize the depth of analytics in Blue Calypso's unique Campaign Dashboard to track the distinct activity of the participants in the campaign.
About Blue Calypso, Inc.
Blue Calypso, Inc. (OTCBB: BCYP ) develops and monetizes technology and intellectual property (IP) focused on digital word-of-mouth marketing and advertising. Its intellectual property portfolio consists of five patents and seven pending patent applications that cover methods and systems for communicating advertisements and electronic offers between communication devices, including mobile and desktop devices. The company enables businesses to employ digital advertising to share and socialize brand content, as well as track performance, monitor engagements, and gather robust analytics. It offers digital innovation services and solutions, including SocialEcho, a patented social marketing technology that helps companies leverage their existing advocates, such as customers, social media fans, and email subscribers as brand ambassadors; EMGAGE, a patented technology that helps companies leverage the power of their employees to communicate company messages across social media communities; and PopShare, an applet that resides on client websites and offers consumers the ability to personalize then share brand content across their social media channels. The company also provides social media, digital/mobile creative, loyalty program enhancement, and employee engagement services. It serves companies in automotive, retail, travel and consumer goods industries.
About Taco Bueno Restaurants, L.P.:
Taco Bueno is committed to creating an authentic Tex-Mex experience. Taco Bueno is passionate about providing better tasting Tex-Mex, prepared daily with fresh, hand-selected ingredients. Founded in 1967 in Abilene, Texas, Taco Bueno operates 174 restaurants in Texas, Oklahoma, Arkansas, New Mexico, Louisiana, Kansas and Missouri. The company is privately owned by Palladium Equity Partners. Learn more about Taco Bueno by visiting www.tacobueno.com or www.facebook.com/buenoheadquarters .
About Slingshot, LLC
Incorporated in Dallas in 1995, Slingshot is a privately held, full-service agency that provides marketing and advertising solutions to clients who understand that their consumers are changing dramatically due to the digitization of their lives and media fragmentation. The agency's clients include Texas Tourism, the Susan G. Komen Foundation, Borden Dairy, Taco Bueno, and the American Heart Association. Services include traditional and interactive advertising, social media strategy, web development, media planning and buying, and brand development. For more information, please call (214) 634-4411 or visit www.slingshotllc.com .
Forward Looking Statements
Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties, and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports filed with the Securities and Exchange Commission.
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