Boston, April 16, 2014 (GLOBE NEWSWIRE) -- Evergage today announced that it has been selected as a finalist in the "Disruptive Genius" and "Best Marketing Automation Solution" categories for the 2014 MITX What's Next Awards . Winners will be announced on May 29 at a ceremony at the Westin Boston Waterfront Hotel.
Evergage is a user-friendly, cloud-based service that makes it easy for digital businesses to personalize a customer's entire online experience by understanding and responding to their behavior in the moment, in the context of their interaction. It allows marketers and customer success professionals to use Big Data to deliver real-time relevancy for increased engagement, driving conversion, revenue and customer success. In a short time, users can be up and running on Evergage and realize an immediate return on investment.
"We are proud to be recognized by MITX for our innovations in modern marketing and helping companies of all sizes realize their dream of creating better, more personalized web experiences throughout a customer's relationship with the brand," said Karl Wirth, CEO and co-founder of Evergage. "By helping turn our customers' websites into consultative salespeople, Evergage is revolutionizing the way the world converts online traffic -- a critical source of business for most organizations."
Since 1996 the MITX Award shows have grown to become the largest and most prestigious awards competitions in the country for
marketing innovations, celebrating the best creative and technological accomplishments emerging from New England. This year MITX combined its annual Innovation and Interactive Awards into a single show recognizing Boston's entire digital ecosystem.
"The finalists that emerged from an unprecedented number of submissions received for this year's MITX What's Next Awards demonstrate the creativity and innovation of our region's rich digital ecosystem," says MITX Board Member and Communispace Chief Operating Officer Howard Kogan, who serves as Chairman of the MITX What's Next Awards Advisory Committee. "From startups to large corporations and everything in between, the individuals behind this work continue to raise the bar for the entire digital community."
About Evergage
The Evergage platform delivers real-time web personalization to more than 100 million web visitors, optimizing site conversions and customer success for over 100 organizations, including Acquia, Experian, Gardener's Supply Company, Millward Brown Digital, Palms Casino Resort, Publishers Clearing House and Sittercity, A 2014 NEVY Award and MITX What's Next Award finalist, Evergage's tools empower marketers and customer success teams with real-time dynamic content and inline messaging features, behavioral analytics and segmentation, and integrations with other top CRM and SaaS providers. Founded in 2010 as Apptegic, Evergage has offices in Boston and San Francisco. For more information, visit http://evergage.com or contact the company at sales@evergage.com or 1-888-310-0589.
About MITX
Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/ .
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Jean Borgman jborgmanATEvergage.com 508-451-5944
