[b]$BCCI NEWS Ice Creams! Baristas Brand Continues to Grow with Launch of Coffee Ice Creams![/b]
Date : 10/09/2012 @ 6:22AM
Source : PR Newswire
Stock : Baristas Coffee Company Inc. (PC)
SEATTLE, Oct. 9, 2012 /PRNewswire/ -- Baristas Coffee Company Inc. (OTCPK: BCCI) ("The Company") ("Baristas"), a fast growing U.S. based beverage and branded products company, has today announced "Barista Coffee Creations" an indulgent collection of coffee ice cream, featuring classic flavors like "Caramel Cappuccino" and new specialty creations like "Coconut Cafe Latte" have been finalized for distribution.
"Caramel Cappuccino" a caramel swirled coffee ice cream enrobed in dark chocolate and "Coconut Cafe Latte" a coconut swirled coffee ice cream enrobed in dark chocolate, will both initially be available in a four pack box. These two new ice cream bars will be the focus of the launch this year. The Company intends to develop additional flavors and forms of its "Baristas Coffee Creations" that will be available following the launch of these first two flavors.
The Company plans to support this initial product distribution with a marketing strategy and budget to maximize the potential consumer acceptance in the retail marketplace. The impact of having the ice cream on shelves will have an immediate positive impact on revenues and will pave the way for Baristas additional branded products currently under development.
Barry Henthorn CEO commented; "These two flavors were the clear winners during our first phase of product development and testing in this market segment. We look forward to the public being able to experience these ultra premium, high quality products and are very proud of the team that was assembled for formulizations, packaging, marketing, and distribution." Henthorn continued, "Launching during the fall will enable us to take advantage of the surge experienced in specialty ice cream sales during the winter holidays. Ice cream related products have now replaced flowers as a host/hostess gift so we have no doubt households across the northeast will be enjoying our sweet treats during the holidays as well as all year long."
As a strategy, the pending product launch will allow Baristas a nice test phase while establishing a strong local foothold in the New York metropolitan area and allow the time necessary to add new products to the line up. The ramp up to "the summer season" will put the Company in full swing well ahead of the spring/summer rush. This will allow Baristas get the product on the shelves now and to start taking purchase orders for delivery for the beginning of the year 2013.
About Baristas Coffee Company (BCCI): Headquartered in the Seattle, Washington area, Baristas Coffee Company, Inc. was formed to create a national brand of drive-thru espresso stands. BCCI is accomplishing this by acquiring established businesses that fit its model, opening new locations, and by franchising. Baristas has separated itself from the competition with its "theme" of joining attractive female baristas in entertaining costumes preparing the finest beverages available on the market. Baristas can currently be found in six greaterSeattle area locations as well as in Arizona, Texas, Florida, and Montana. Your state, Coming Soon!
For more information on this fascinating concept please visit us at www.baristas.tv
Contact: Barry Henthorn, barry@baristas.tv, (206) 579-0222
SOURCE Baristas Coffee Company, Inc.
