Unlimited Market Potential The solar panel, or photovoltaic (PV), industry has been growing at a compound annual rate of 35% from 2000-2009, in spite of the global recession. In the middle of a global recession, PV installations grew by 73% in 2010, and by 65% in 2011.(4) The industry generated $82 billion in revenues in 2010 and is projected to grow to $100 billion per year in 2014.(1) At this astounding growth rate, solar power still accounts for less than 1% of global electricity generation. Clearly, the market is vast and with enormous potential.